Flavors that Stack Up
For a limited time, Chili’s will steak up with its Chef Cuts
UAE’s best known casual dining restaurant and a Superbrand in the region, Chili’s, has stacked up its flavours in recognizing and rewarding their ever evolving and demanding clientele who are truly well versed with the international culinary scene; a scene that is facing a tremendous explosion in its growth in the region.
Dubai is the proud host city for Expo 2020 with the theme slogan "Connecting Minds, Creating the Future." It is not just words but a mindset which has been taken to heart by every community that makes up this great city. Saleh Bin Lahej Group – Hospitality Division has taken this statement into their heart thus creating innovative andhearty dishes which their guests customers were requesting
"Our target audience has gotten more sophisticated," says Mr. Mohamed Saleh Bin Lahej, CEO of Saleh Bin Lahej Group – Hospitality Group.
Under the new tag line “More Life Happens Here”; Chili’s has introduced its “Chef Cuts” under its theme of “Flavors that stack up”. The new menu will run limited edition steaks that push the boundaries of steak cuts in the UAE.
Chili’s New Southwest Short Rib Fillet, New Glazed Shrimp Fillet, New Spicy Crab Filet and New Chipotle Blue Cheese Filet are designed to pack in a mixture of ingredients such as spicy crab meat, glazed shrimp and melted chipotle blue cheese in a new and refreshed outtake on steak.
Chili’s Chef Cuts will run through all Chili’s restaurants in the UAE for almost two months from April 13th till June 8th.Last year, Chili’s had undergone unprecedented growth and broke the 2 millionth satisfied customer turnaround in one fiscal year, a figure which shows the strength of the brand as well as the Group’s bullish investment and growth plans in the UAE. Their new philosophy and decor coupled with new menu is sure to add extra celebratory for the one year anniversary of Chili’s at Dalma Mall and Deerfields Malls in Abu Dhabi.
Saleh Bin Lahej Group – Hospitality Division’s belief in Chili’s and strength in the brand’s consumer appreciation has led to many innovations. Their “Kitchen of the Future” concept
and ideology has seen to it that the entire kitchen equipments are upgraded to consistently provide a high quality product at a faster pace. The flexibility of the equipment allows for the development of new menu categories that Chili’s believe would result in increased guest satisfaction.
About Saleh Bin Lahej Group – Hospitality Division
Today, Saleh Bin Lahej Group-Hospitality Division holds the franchises of major U.S. based culinary brands such as Chili's, Romano’s Macaroni Grill, El Chico, Cantina Laredo, Silver Fox and III Forks along with Asia-based culinary brands, namely Black Canyon and The Pizza Company. Saleh Bin Lahej Group-Hospitality Division has been operating Casual Dining Restaurant Brands from its humble beginning in 1997. Today, the Group has grown to 48 branches across the Middle East, while nurturing more than 1,700++ employees.
Renowned as the largest Southwestern chain with over 1,500 restaurants worldwide in 33 countries, including 50 restaurants in the GCC, Chili’s stands as an International Stalwart of Casual Dining. Chili’s has consistently delivered to the expectations of its clientele and has been named in UAE as a Superbrand for the past eight consecutive years and is Ahlan! Best in Dubai 2010 Winner of Best Family Restaurant, and winner of Middle East Best Restaurant Excellence Award by the Middle East Institute.