flynas Targets 20 Million Passengers by 2020 with New Business Strategy
Rebrand Aimed at a New Generation of Travelers
· New Business Class Cabin Launched
· Customers receive greater value at the same affordable fares with free check-in baggage
Riyadh, November 13, 2013: flynas, Saudi Arabia’s National Carrier is set to soar into the future in brand new livery, and with an ambitious new business strategy aimed at hitting the 20 million passenger target by 2020. The Company today announced a complete overhaul of its operations – with the launch of a new brand identity, a new business class offering on all routes and a customer-centric service model set to lead the airline into a new growth chapter in its seven-year history.
“flynas has proved that it is capable of creating the impossible through hard work and ambition despite the challenges it faced. The Company has built strong customer appeal and high trust amongst passengers inside and outside Saudi Arabia by attracting frequent travelers, whether businessmen or individuals, who are looking for distinctive services and who appreciate quality. The new brand identity is modern, vibrant and confident and reflects our new strategic direction and brand promise to our customers which is to be ‘Better’,” says Sulaiman Al-Hamdan, CEO Nas Holding.
Al-Hamdan added, “To date, flynas has carried more than 12 million passengers on 110,000 flights, with the highest rate of passenger growth recorded in 2013, with passenger load hitting 3 million during the past 10 months.”
In a move guaranteed to be met with wide-spread consumer requirements, flynas also announced the launch of its new business class cabin starting January 2014. Business class passengers will be able to enjoy premium seats with a generous 48” seat pitch and extra-wide arm rests in a dedicated Business Class Cabin, greater flexibility for last minute cancellations or flight changes, hot meals or snacks delivered to their seat, extra hold baggage and free access to Executive Lounges. The Business Class offering will be introduced at competitive prices.
“Through upgrades to our service model – including the launch of the business class service and the embracing of smarter technologies, our goal is to make flying comfortable, convenient and cost-effective for our passengers,” added Raja Azmi, CEO of flynas.
The new flynas.com website will also take the ‘Better’ brand promise to the virtual world with a clean, fresh design, user-friendly interface and straight-forward navigation. The clean design extends to mobile apps allowing passengers to easily book, check-in and track flights.
Passengers can look forward to upgrades aimed at enhancing their experience from booking right through to touch down. Adding more value to flynas’ highly affordable fares, all passengers can now enjoy free check-in baggage (20 KG), the ability to pre-order meals online while making the booking and free newspapers provided onboard.
Al Hamdan continued, “This change represents a new chapter of progress in the history of flynas as we will maintain our current competitive prices with much more variety in our service offering. There are no limits to our ambitions as we have successfully carried 12 million passengers in the past few years despite the challenges.”
Al Hamdan concluded, “We strive to uplift the capabilities of our agile, progressive, and innovative team that brings together a mix of great experience and fresh ideas – we are all set to take our customers where they want to go,” concluded Al-Hamdan.
flynas, Saudi Arabia’s national carrier was launched in 2007 flying to several destinations. The airline’s strong growth is demonstrated by the fact that today flynas has a bigger fleet of aircrafts and has expanded its’ operations to many domestic and international routes.
In total, flynas has carried more than 12 million passengers on 110,000 flights, with the highest rate of growth occurring between 1st January 2012 and 30th September 2013 when flynas transported over 5.5 million passengers. Staffed by more than 750 employees, flynas is one of the four key divisions of National Air Services (NAS Holding) which includes flynas, NasJet, NASTECH and NAS Charter Aviation.