Focus on New Markets and Green Credentials to Lead Future Plans
Kempinski Hotel Mall of the Emirates promotes special 5th anniversary and summer promotions at ATM
Dubai, May, 2011: The landmark Kempinski Hotel Mall of the Emirates celebrates its 5th anniversary in Dubai with a focus on strengthening its reach in key GCC markets, opening up of new markets and boosting its green credentials.
The hotel promoted a number of special 5th anniversary rates and offers on a host of accommodation, F&B and Spa at Arabian Travel Market (ATM), considered to be the leading B2B travel and tourism exhibition in the Middle East.
The hotel’s 5th anniversary offers will run until July, accompanied by a host of added value offers for members of the Global Hotel Alliance, of which Kempinski Hotel Mall of the Emirates is a part. In addition, the hotel will run a special summer room promotion in collaboration with Ski Dubai.
“We welcomed close to 18,000 guests in 2010, which is almost double our opening year figures,” said Alejandro Bernabé, General Manager, Kempinski Hotel Mall of the Emirates. “The hotel is one of the most recognizable and popular leisure hotels in Dubai and its great location and connectivity also make it a preferred accommodation choice for the corporate segment. We are very pleased to be in such a strong position in just five years,” says Bernabé.
“As an established property in this highly competitive market, we are pleased to say that we now enjoy a deeper understanding of both market dynamics and guest preferences and are in a position to use this experience to leverage our unique advantages,” he added.
The hotel enjoys one of the most desirable locations, attached to Ski Dubai and one of Dubai’s most popular malls, apart from being only a few minutes away from the city’s word-class beaches and golf courses. With regard to its accommodation offerings, its Ski Chalets rate as one of the most unique places to stay in the entire Gulf region.
A direct metro link makes access to the city’s top conference facilities quick and convenient and the hotel itself is a popular venue for corporate events. The hotel has, in the past five years, also seen a 300% increase in the group’s segment which accounts for 15%-20% of total occupancy.
“With regard to the leisure segment, the GCC continues to remain a key market for us, especially during the summer holiday and festive period,” says Bernabé.
He added that opening up of new markets such as China, India, Iran, Brazil, US and Europe is set to lead the hotel’s plans for the coming years. “Certain markets are very sensitive to timely promotions and value-added offers and we have been very successful in anticipating and meeting the demands of the key markets we currently focus on. We expect to extend this policy to boost our attractiveness among newer markets whose interest in Dubai, for both leisure and corporate purposes, is on the increase,” he added.
Looking ahead, Kempinski Hotel Mall of the Emirates has undertaken a significant drive to pursue greener operations which demonstrates its strong commitment towards a more ecologically sound future for the hospitality industry as a whole.
The hotel is pursuing extensive efforts to reduce energy and water consumption as well as associated operating costs, and introduced a waste management system that has since been migrated to other Kempinski properties. The hotel also operates a ‘Green Policy’ which is aimed at educating new recruits and existing staff to “think green” while performing their dailies duties across hotel operations. These efforts, among others, were recognized at the Hotelier Middle East Awards 2010, which witnessed the hotel’s Technical Director Mohamed Zeid take home the much-coveted title of “Green Hotelier of the Year.”
In the past year, the hotel has also participated in several environmentally-conscious community activities, such as the “Do a Green Thing – Corporate Cleanup Drive by Goumbook”, held in collaboration with Boehringer Ingelheim and the Emirates Environmental Group’s “Can Collection Drive” which saw hotel staff drop off 41 kilograms of aluminium cans collected from the hotel’s F&B outlets and staff canteen for the purpose of recycling.
Kempinski Hotel Mall of the Emirates is also in the final stages of achieving LEED certification, which is set to significantly boost the hotel’s green credentials before the end of the year.
About Kempinski Hotel Mall of the Emirates:
A luxurious alpine retreat in the heart of the Middle East's most glamorous and cosmopolitan city, Kempinski Hotel Mall of the Emirates has brought the magic of winter to Dubai. The elegant hotel is one of Kempinski's most unique city properties, combining exciting shopping, entertainment and dining options with lavish accommodation, including 15 spacious but cosy Ski Chalets overlooking one of the world’s largest indoor ski slopes.
About Kempinski Hotels:
Created in 1897, Kempinski Hotel is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 64 five-star hotels in 28 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage.
The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location.
Kempinski is a founding member of the Global Hotel alliance (GHA): the world’s largest alliance of independent hotels.
To book or for further information visit
www.kempinski.com/dubai • www.kempinski.com/press • www.globalhotelalliance.com