Four Seasons Hotels and Resorts Announces First-Ever Global Spa Week
Newly Anointed “Curators of Calm” to Share Unmatched Spa Insight both Online and On-site
Dubai, UAE, November 2011 – Four Seasons shines the spotlight on the company’s international collection of award-winning spas this fall by providing unprecedented access to global and regional experts through exclusive offers and robust social media experiences, including the first-ever global Four Seasons Spa Week and a partnership with American Express.
Four Seasons Spas – Curators of Calm
As part of the exciting spa focus, Four Seasons provides access to its global network of spa professionals through an expert panel whose members have been anointed the “Curators of Calm.” The Curators of Calm will share their unique insights on latest industry developments, spa trends and more on Twitter and Facebook and offer spa tips to guests who check into Four Seasons spas on Foursquare.
#FSspa Week on Twitter
In addition, Four Seasons will host Four Seasons Spa Week (#FSspa) on Twitter and in spas around the world, Nov. 14 – 18, 2011. A series of Twitter chats will be hosted by the Curators of Calm from select international properties – including Senior Spa Director at Four Seasons Hotel Doha, Madeleine Olsson Nikitopoulos. The Twitter chats will centre around industry trends in categories such as aging gracefully and the growing male spa segment.
The #FSspa chat schedule and topics are as follows:
· November 14 – 10:00 am EST – Aging Gracefully -- Europe/ Middle East hosted
· November 15 – 3:00 pm EST – Just for Men -- The Americas hosted
· November 16 – 10:00 pm EST – Art of Massage -- Asia Pacific hosted
· November 17 – 5:00 pm EST – Need for Speed -- United States hosted
· November 18 – 1:00 pm EST – Beyond Transformation -- United States hosted
American Express “Spa Escape” Promotion
Four Seasons has partnered with American Express to offer guests the sheer bliss of “me time,” enhanced with extra “free time” when paying for a spa experience with an American Express card at participating hotels or resorts. For example, from now until to March 15, 2012, guests can receive 30 extra minutes of service when booking a 60 minute massage with an American Express card. For more information and a list of participating properties, visit www.fourseasons.com/spaescape .
Four Seasons Spas around the globe are consistently recognised with prestigious industry awards, including multiple wins in 2011 by Travel + Leisure magazine, Condé Nast Traveler, SpaFinder and Spa magazine.
About Four Seasons Hotels and Resorts
Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalised 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified in its employees – people who share a single focus and are inspired to offer great service. Founded in 1960 by Isadore Sharp, Four Seasons has followed a targeted course of expansion, opening hotels and residences in major city centres and desirable resort destinations around the world. Currently with 85 properties in 35 countries, and more than 50 projects under development, Four Seasons continues to lead the hospitality industry with innovative enhancements, making business travel easier and leisure travel more rewarding.