FUJAIRAH GETS ITS OWN PIZZA COMPANY
The global restaurant brand’s 7th outlet in the UAE opens its doors at Lulu Mall, Fujairah.
Have you ever wondered where Pizza originated from? The word “Pizza” first appeared in 997AD in a Latin text found in the Southern Italian town of Gaeta. It was a serendipitous discoverymade by a baker over a millennia back in Italy, and has now become a common dish baked all over America, Europe, Africa and Asia. From family kitchens to global restaurants, Pizza is a dish that has become very popular across cultures. One such brand is The Pizza Company, which has over the years, successfully sought to delight its clientele with innovative recipes and lip smacking pizzas. And now, they have opened the doors of their seventh outlet in the emirates of Fujairah.
The newest outlet of The Pizza Company (TPC) at Lulu Mall is located at the heart of Fujairah and includes all the iconic elements of the brand, with its oriental flavored menu items and friendly service. The franchisee partners for the Pizza Company, Saleh Bin Lahej Group–Hospitality Division, (SBLG-HD) are upbeat about the prospects. This opening marks the 7th TPC outlet in the UAE and SBLG-HD’s 11th TPC outlet overall, covering Oman and Bahrain.
This reflects the continued commitment by SBLG-HD towards its clientele of having their favorite family dining destination at their Emirates.Mr. Mohammed Saleh Bin Lahej, CEO of Saleh Bin Lahej Group–Hospitality Division says “The Pizza Company is a family dining pizza experience which has been getting repeat patronage from our customers. Our fresh ingredients and adherence to authenticity in making each pizza has been widely appreciated. We understand the needs of our customers and are continuously updating and expanding our restaurant chains to serve them better”. He also adds, “Our 7th ‘The Pizza Company’ outlet at Lulu Mall, Fujairah is in the heart of Fujairah and is strategically located for an unforgettable family dining experience”.
The Pizza Company, a private foodservice headquartered in Bangkok, Thailand; was founded in 1980 and currently serves close to 300 restaurants worldwide. The first TPC outlet opened in the United Arab Emirates in 2007 by SBLG-HD and this September marks their 7th store in the UAE with a combined 11 TPC stores across UAE, Oman and Bahrain.
Saleh Bin Lahej Group–Hospitality Division currently operates 52 restaurants from various chains such as Chili’s, Romano’s Macaroni Grill, The Pizza Company, El Chico, Cantina Laredo, III Forks and Silver Fox. 2015 is a significant year for the group as they are in line with their 2020 plans on creating a mass footprint catered to their clientele.
Today, Saleh Bin Lahej Group-Hospitality Division holds the franchises of major U.S. based culinary brands such as Chili's, Romano’s Macaroni Grill, El Chico, Cantina Laredo, Silver Fox and III Forks along with Asia-based culinary brands, namely Black Canyon and The Pizza Company. Saleh Bin Lahej Group-Hospitality Division has been operating Casual Dining Restaurant Brands from its humble beginning in 1997. Today, the Group has grown to 52 branches across the Middle East, while nurturing more than 1,700++ employees.
About The Pizza Company
Established in 1980, The Pizza Company is a restaurant chain and international franchise based in Bangkok, Thailand. With focus on pizza and Italian-American cuisine, it is wholly owned subsidiary of Minor International.