Germany ranks first among European destinations for GCC travellers
2010 official data confirmed that Germany surpassed the other European countries as preferred destination of GCC nationals
According to the recent data released by the World Travel Monitor/IPK International, 2010 marked for Germany a booming year for inbound tourism from the Arabian Gulf. With a total number of 307,000 travels from this region, Germany positioned itself as the number one destination in Europe for Gulf Arabs. For the first time, Germany surpassed the other European countries in the share of trips, out of the registered 1,261,000 travels from GCC Arabs to Europe in 2010.
From left to right: left to right: Klaus H. D. Ranner, Consul General of the F.R. of Germany for the Emirates of Dubai, Fujairah, Ras al Khaimah, Sharjah and Umm al Quwain, Antje Roeding-Boudier, Director German National Tourist Office Gulf Countries, Peter Pollak, General Manager UAE & Director Gulf, Afghanistan & Iraq & Juliane Hasselmann, University Medical Center Hamburg Eppendorf, International Office at the Dallal fi Almania Workshop end of September 2011 in Dubai
Another trend regarding inbound tourism from Arabian Gulf countries to Europe points to an average length of stay of 12 nights. In addition, further GNTB’s figures for 2010 showed an impressive increase of 26.4% in overnight stays from Gulf Arabs in Germany as compared to the data of 2009, with the total number of overnight stays reaching 968,336 last year.
“The German National Tourist Office (GNTO), the local affiliate of the GNTB in Dubai always aims at further strengthening throughout the GCC region the international reputation of Germany as a very diversified country, offering plenty of attractions to its Arab guests.” said Antje Roeding-Boudier, Director of the Marketing & Sales Office at GNTO in Dubai “Germany not only has vibrant towns & cities, which are a mix of cultural richness and an eventful life but it also offers a vast countryside, and an endless series of breath-taking landscapes. On the other hand, wellness, and medical tourism places Germany among the favourite destinations of GCC and other international travellers for the high-quality of services and medical staff” she continued.
Excellent flight connections, high-quality infrastructures and hospitality services specifically targeted to visitors coming from GCC countries, have built up over the years Germany’s reputation as preferred destination for inbound tourism from the Arabian Gulf. Nevertheless, also the diversified natural scenery, the abundance of greenery and the several shopping opportunities are particularly important when presenting in this region the main features of tourism to Germany.
GNTO has embarked on a strategy of engaging the GCC travel industry directly in the region through various activities including roadshows and the participation to the most important trade fairs and workshops worldwide. In 2011, a roadshow focussing on health-related tourism was held in September and touched Qatar, Kuwait and UAE. Given the increasing relevance of the health and wellness sector for Germany’s tourism, the GNTB also decided to dedicate an important part of its 2011 marketing campaign to this theme, which so far received a remarkable attention in the entire GCC region.
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Germany is located in the centre of Europe and the territory covers 357,021 sq km with elevation ranges from the mountains of the Alps in the south to the shores of the North Sea in the north-west and the Baltic Sea in the north-east. It has some of Europe's major rivers like the Rhine, Danube and Elbe. Germany shares borders with more European countries than any other country on the continent. Its neighbours include France, the Czech Republic, Austria, Switzerland, Belgium, Luxembourg, the Netherlands, Denmark and Poland.
About the German National Tourist Board (GNTB):
The German National Tourist Board (GNTB), based in Frankfurt-Germany, works on behalf of the Federal Ministry of Economy and Technology and is the national organisation responsible for promoting Germany as travel destination around the world through a broad range of marketing services. It has 29 permanent foreign offices. The GNTB pursues two main objectives: to enhance the positive image of German towns, cities & regions and to promote travel to and within Germany.
From its office in Dubai, the German National Tourist Office (GNTO), the local affiliate of GNTB for the Gulf Cooperation Council (GCC) countries, promotes through various activities the travel destination Germany within the region. In 2010 around 970,000 overnight stays were generated by GCC nationals in Germany, and the Gulf Countries are among the Top 20 source markets of the country. For 2020, the GNTB forecasts 2.3 millions overnight stays of GCC nationals in Germany.
For further information on the travel destination Germany and the German National Tourist Board, please visit: www.germany.travel