GIBTM serves as development platform for Mövenpick Hotels & Resorts
Swiss chain attends premier regional meet to promote new properties and with an eye on securing new MICE business.
Mövenpick Hotels & Resorts will soon be attending the Gulf Incentive Business Travel & Meetings Exhibition (GIBTM) for the third occasion, with a view to promoting its 13 regional projects under development. The show will be taking place from 28 -30 March 2011 in Abu Dhabi.
Alongside the new-build promotion for hotels across the UAE, KSA, Syria and Oman, which amounts to 4,463 rooms, the premier meetings exhibition will also be an ideal platform to court MICE planners and bookers and explore new incentives markets for its existing hotels.
Toufic Tamim, Vice President Sales & Marketing – Middle East for Mövenpick Hotels & Resorts, said GIBTM has now firmly established itself on the regional MICE calendar.
“We look forward to building new relationships in Abu Dhabi and renewing existing ones,” he said. “We want to take this opportunity to assess the incentive market and find out about clients’ needs and obtain leads that will convert into new business.”
Among the key properties that will be promoted are the recently opened Ibn Battuta Gate Hotel and Mövenpick Hotel Deira in Dubai, which will highlight their ‘Meet for free’ offers.
The recently refurbished Mövenpick Hotel & Residence Bur Dubai and the Mövenpick Hotel Jumeirah Beach will be represented at the event, together with the upcoming Royal Amwaj Resort & Spa, an Asian-inspired retreat on Palm Jumeirah.
The stand will also host the Mövenpick Hotel & Resort Beirut – whose rooms have been renovated – and inform delegates about its diverse five-hotel portfolio in Jordan (Mövenpick Resort & Spa Tala Bay Aqaba, Mövenpick Resort & Residence Aqaba, Mövenpick Nabatean Castle Hotel, Mövenpick Resort & Spa Dead Sea and Mövenpick Resort Petra), which remains one of the Middle East’s most popular incentive destinations.
In addition, Mövenpick Hotels & Resorts from key MICE destinations within Europe, Asia and Africa will be represented during the show.
Delegates can visit Mövenpick Hotels & Resorts on stand C120 at the GIBTM show.
About Mövenpick Hotels & Resorts
Mövenpick Hotels & Resorts, an upscale hotel management company with over 12,000 employees, is represented in 29 countries with over 90 hotels existing or under construction. Focussing on expansion in its core markets of Europe, Africa, the Middle East and Asia, the international hotel group specialises in business and conference hotels, as well as holiday resorts. Of Swiss origin, Mövenpick Hotels & Resorts positions itself in the upscale segment and stands for quality, reliability and care with a personal touch. The hotel group is owned by Mövenpick Holding (66.7%) and the Kingdom Group (33.3%).