GLOBAL HALAL MARKET VALUE OF $1.2 TRILLION DRIVES UNPRECEDENTED INTEREST IN GULFOOD 2011
Strong focus on the burgeoning halal market from exhibitors and visitors at the world’s largest annual food & beverage trade exhibition
Dubai, United Arab Emirates
With halal food currently accounting for approximately one-fifth of world food trade according to Euromonitor International, the world's leading provider of global business intelligence and strategic market analysis, food and beverage companies across the globe are recognising the considerable opportunities presented by an industry segment growing at US$500 billion annually and valued at US$1.2 trillion in 2010.
More than 1.8 billion consumers worldwide purchase halal products according to the International Halal Integrity Alliance with the halal food market forecast to grow by more than 20% over the next decade. This interest is clearly reflected at Gulfood 2011, the world’s largest annual food, beverage and hospitality trade show and a key business platform for the Middle East and neighbouring regions. Of the 3,800 exhibitors and 55,000 visitors expected to attend, many will be either selling or sourcing halal products.
Taking place from 27 February to 2 March 2011 at the Dubai International Convention and Conference Centre, Gulfood 2011 hosts companies from more than 100 countries around the world, and is ideally positioned at the epicentre of a burgeoning international import and export halal market.
“Gulfood plays a pivotal role in the industry by both showcasing products and fostering growth in the regional markets. In terms of the halal food and beverage category specifically, this is demonstrated by the wide range of international companies participating at Gulfood, and the increasing number of local and regional companies specialising in the halal market who attend to broaden their markets beyond the GCC,” said Helal Almarri, CEO, Dubai World Trade Centre, organiser of Gulfood.
“Halal is an increasingly important pillar of the trade, and Gulfood is perfectly positioned both geographically and economically as a trading hub to support and facilitate continued growth for local, regional and international businesses in the halal segment,” he added.
The focus on halal products at Gulfood extends from almost every corner of the world, with beef, poultry, dairy, raw ingredients and flavourings, baby foods and processed foods just some of product lines on show. Country pavilions including Australia, Brazil, Canada, Egypt, New Zealand, and the US all have exceptionally strong halal product representation.
Gulfood provides an excellent platform for halal vendors to reach the widest of audiences that incorporate halal products and ingredients in their service offerings. These include food retailers from throughout the Middle East, foodservice businesses – both small independent outlets through to multinational franchise chains, the fast growing aviation industry, hotel operators, and local and regional food manufacturers
Khazan Foods, one of the Middle East’s top producers of premium chilled and frozen meat products and quality food in the FMCG market, and the platinum sponsor for this year’s Gulfood exhibition, will be unveiling their latest halal product range aimed at the health conscious consumer. Called Light & Vital, the premium beef, turkey and chicken products are low fat, and free of lactose, MSG, soya and gluten.
“We have chosen Gulfood to launch our latest range because the reach of this exhibition enables us to keep our customers updated on our product offerings, rev up our sales and increase our market share, all at the same time,” said Frank Andreu, General Manager of Khazan.
Included in the 300-plus halal exhibitors at Gulfood this year, are: Al Accad Department Stores, Al Islami Foods, Americana Meat, Brazil Food, Herfy Food Service Co., Matrade, Nestle, Rembrandt Foods Inc., Sadia International, The Halal Catering Argentina and Volys Star.
This year’s Gulfood Conference which runs concurrently with the exhibition, will include a keynote address by the CEO of the Halal Industry Development Corporation in Malaysia, Seri Jamil Bidin. Not only will this highly esteemed authority provide a global overview of emerging trends within the halal market, Seri Bidin will also discuss the crucial issues of international standards and the necessity for an authentic globally recognised halal mark of integrity. The conference will also host an interactive workshop, in conjunction with Intertek, which will focus exclusively on halal certification.
Gulfood is strictly a trade-only event and is open to business and trade visitors from within the industry only. Complimentary registration is available in advance online. Industry business professionals on the day of the show will be able to buy either a Day Pass for AED 75, or a Four Day Pass for AED 150. Gulfood is open from 11am – 7pm Sunday 27 February 2011 to Tuesday 1 March 2011, and from 11am to 5pm on Wednesday 2 March.
For more information, please visit www.gulfood.com.
Organised since 1987, Gulfood is the region's largest and most important industry event of the year and a strategic platform for buyers and sellers to conduct direct business face to face. The exhibition is a showcase for manufacturers, distributors, and suppliers from around the world, representing all of the key sectors within the food and hospitality trade.
The trade-only show reported record visitor attendance in 2010 with a total of 55,379 trade professionals from 152 countries attending the exhibition.
About Dubai World Trade Centre (DWTC)
As the organiser of Gulfood 2011, Dubai World Trade Centre offers more than 30 years experience delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.
Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.