Global Hotel Alliance Relocates Head Office To Dubai
Global Hotel Alliance Relocates Head Office To Dubai And Plans Further Expansion From Its New Base
14 April, 2013: Global Hotel Alliance, the world’s largest alliance of independent hotel brands, has relocated its head office from Geneva to Dubai, in recognition of the city as the centre of the modern hospitality industry.
Christopher Hartley, CEO, Global Hotel Alliance commented on the move, “Dubai is the modern hub of hospitality, which is evident from the presence of all the major brands in the region, and the growth and development that the city is currently experiencing.”
“Geographically, Dubai is well positioned to communicate with our member brands, which span many different time zones across the world; and with our partner Emirates offering direct flights to all of our key brand locations, there could be no more efficient location from which to operate. Dubai is a city rich in resources, blooming with the next generation of talent and so it seemed a natural home for Global Hotel Alliance,” said Hartley.
His Excellency Helal Saeed Almarri, Director General of Dubai's Department of Tourism and Commerce Marketing and CEO of Dubai World Trade Centre welcomed the arrival of Global Hotel Alliance in Dubai: “Coming so soon after the beginning of the Emirates and Qantas partnership, the relocation of Global Hotel Alliance from Geneva to Dubai is one more affirmation that Dubai is now seen as a centre of global tourism and a strategic location from which to access key growth markets. A number of their member brands already have hotels in Dubai and with Global Hotel Alliance now located in the Emirate, the other members will have more opportunities to see the business proposition Dubai holds for them. We welcome Global Hotel Alliance to Dubai and will work closely with them to market their members and our city to the world.”
Based on the airline alliance model, Global Hotel Alliance brings together independent, upscale and luxury hotel brands to deliver a unique multi-brand loyalty programme, GHA Discovery, which has over three million members.
GHA Discovery was the industry’s first loyalty program to deliver experience-based rewards, including more than 1,000 authentic and memorable experiences throughout the alliance. In addition, members receive enhanced recognition and service across all brands, including benefits they cherish such as room upgrades, complimentary internet, early check-in and late check-out.
Global Hotel Alliance currently encompasses eighteen member brands including founding the Omni, Kempinski and Pan Pacific brands. By July, when newest member Rixos Hotels joins, the alliance will have over 80,000 rooms across 59 countries.
Global Hotel Alliance will use its new headquarters in Dubai to continue the strategic growth and development of the alliance, in a city that is firmly securing its position as a global business centre.
Global Hotel Alliance has appointed PRCo Dubai to oversee their public relations in the GCC as part of this transition.
About the GHA Discovery Programme
GHA Discovery is about making your travel unforgettable. Using a common technology platform, members receive recognition across over 330 hotels, resorts, palaces and spas in all of the Global Hotel Alliance member brands. Local Experiences, the exciting awards of the GHA Discovery programme, are unique, authentic activities, which are designed by the hotels to give you a taste of local traditions and culture. Naturally, members also receive stay benefits, such as complimentary Internet access; room upgrades and of course enhanced personal recognition as they move through the membership levels, each and every time they stay at a Global Hotel Alliance hotel. For more information visit www.gha.com
About Global Hotel Alliance
Based on the airline alliance model, Global Hotel Alliance is the world largest alliance of independent hotel brands. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands, who also offer the benefits of a common loyalty programme, GHA Discovery, which has nearly three million members. GHA’s member brands are currently: Anantara, Art Series, The Doyle Collection, First Hotels, Kempinski, The Leela, Lungarno Collection, Marco Polo, Mokara, Omni, Pan Pacific, PARKROYAL, QT Hotels, Rydges, Shaza, Tangram and Tivoli hotels and resorts encompassing over 330 upscale and luxury hotels with over 75,000 rooms across 57 different countries.