GLOBAL Processing and Packaging GIANTS eye market growth at GULFOOD 2011
Consistency, Safety and Sustainability Key Industry Trends
Dubai, United Arab Emirates
With the food and beverage industry transporting food products and ingredients to every corner of the globe, new challenges and pressures are applied to the processing and packaging elements of the supply chain.
Nowhere is this more relevant than in the Gulf and neighbouring regions, where climatic, logistics and storage elements have a direct impact on the protection, quality and safety of food products, according to the organiser of Gulfood 2011.
The Middle East’s most influential food, drink, foodservice and hospitality exhibition is also the world’s largest annual trade show for the industry, and runs from 27 February to 2 March 2011 at the Dubai International Convention and Exhibition Centre. Exhibitors from every vertical segment within the food and beverage industry will be present at the show, including key players in food processing and packaging.
“Globalisation and accelerated emerging market growth are key drivers in bringing international food practices to the region, of which packaging and processing solutions play a crucial role. This presents excellent opportunities for companies that are able to adapt and deliver to these markets, and many will be visiting Gulfood 2011 to capitalise on this,” said Helal Almarri, CEO, Dubai World Trade Centre, organiser of Gulfood.
Consistency is a key requirement in food processing and packaging, particularly with the expansion of brands into international markets. Ishida Europe, a key exhibitor at Gulfood, uses its expertise as a world leader in the design, manufacture and installation of specialist machinery to develop weighing and packing solutions that ensure consistency in batches for a diverse range of food products, from seafood to confectionery, for customers with manufacturing plants around the world.
With food safety heading the agenda of many governments and regulatory authorities throughout the Middle East and beyond, food processing and packaging is coming under even closer scrutiny. Packaging assumes a critical role in the protection of food in order to ensure that it remains nutritionally sound and hygienically safe. Tetra Pak, the world leader in food processing and packaging solutions, holds protection at the core of its business, with its motto “Protects What’s Good”™ reflecting the company’s vision to make food safe and available worldwide. The company supplied a record 150 billion packages in 2010 to more than 170 countries around the world.
Sustainability remains a growing trend in almost every industry, with packaging a major issue within the food and beverage industry. Driven by public environmental concern, increasing retailer pressure and the growing commitment by manufacturers to conserve natural resources, the packaging industry is taking steps to produce more ethical and sustainable solutions. All paper used in Tetra Pak packaging is now sourced from responsibly managed and certified sustainable forests, and all packages carry the FSC logo.
New technologies to reduce the impact of packaging on the environment also include recent innovations by global packaging giant DuPont in the area of sustainable lightweighting. Using Dupont Surlyn packaging resins and the company’s packaging expertise, it is possible for producers to now consider a reduction in film thickness, weight and cost while maintaining or upgrading packaging performance in terms of seal integrity, hot tack, perforation resistance and stiffness.
“DuPont is a leading player in the development of materials that combine sustainability with affordability to create new packaging solutions that delight consumers in terms of their convenience, freshness and appeal,” said Heike Van de Kerkhof, Business Director DuPont Packaging & Industrial Polymers EMEA. “Our collaborative approach with customers has resulted in us becoming a packaging technology partner of choice for many of the globe’s leading brands. It is with this same commitment to sustainable innovation that we are now addressing the needs and requirements of the Middle East’s food and drinks industry, achieved through an increase in presence and resources in the region.”
In today’s fast paced world convenience is rapidly becoming king, and requires both packaging and food processing products to deliver fast, easy choices. These include more snack foods, pre-prepared meals, baby foods and dried foods. Al Rabie Saudi Foods, a recognized leader in the regional food & beverage market, recently launched its Awal Qatfa range of premium quality prepared food products in an innovative and ultra-convenient alternative to conventional cans. Known as Tetra Recart, the pack has broadened the scope of food available to customers, is well protected, lightweight, easy to open, hygienic and recyclable.
Packaging offers a powerful marketing opportunity, adding value to products and enabling them to differentiate themselves from the competition to gain market share. Shelf presence is becoming increasingly important in the quest for brand awareness, loyalty and customer engagement.
Gulfood is strictly a trade-only event and is open to business and trade visitors from within the industry only. Complimentary registration is available in advance online. Industry business professionals on the day of the show will be able to buy either a Day Pass for AED 75, or a Four Day Pass for AED 150. Gulfood is open from 11am – 7pm Sunday 27 February 2011 to Tuesday 1 March 2011 and from 11am to 5pm on Wednesday 2 March.
For more information, please visit www.gulfood.com.
Organised since 1987, Gulfood is the region's largest and most important industry event of the year and a strategic platform for buyers and sellers to conduct direct business face to face. The exhibition is a showcase for manufacturers, distributors, and suppliers from around the world, representing all of the key sectors within the food and hospitality trade.
The trade-only show reported record visitor attendance in 2010 with a total of 55,379 trade professionals from 152 countries attending the exhibition.
About Dubai World Trade Centre (DWTC)
As the organiser of Gulfood 2011, Dubai World Trade Centre offers more than 30 years experience delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.
Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.