Global Starwood and Bentley Partnership Brings Signature Experiences to Discerning Travellers in the UAE
The St. Regis and Bentley Al Ain Tour Delivers Spectacular Views of UAE’s Picturesque Landscape in Unparalleled Style
Abu Dhabi, United Arab Emirates – December 10, 2013 – The global partnership between Starwood Hotels & Resorts Worldwide, Inc. and Bentley Motors brings signature luxury experiences to the UAE’s new generation of luxury travellers with The St. Regis and Bentley Al Ain Tour. The exclusive drive experience offered guests, residents and customers of Bentley and Starwood’s St. Regis and The Luxury Collection brands the opportunity to experience the heritage and excellence of the brands in unparalleled style alongside spectacular views of the picturesque UAE landscape.
The St. Regis and Bentley Al Ain Tour featured a drive along the Jebel Hafeet mountain road, which is considered as one of the greatest driving routes in the world. The group were guided to the top of the Jebel Hafeet, where they were treated with refreshments through the signature St. Regis Butler service, while enjoying spectacular views from the mountain. The drive also gave guests the opportunity to discover and experience the luxury brand’s two hotels in Abu Dhabi, The St. Regis Saadiyat Island Resort and the newly opened St. Regis Abu Dhabi.
“We are delighted to reward our most loyal guests with experiences that surpass their expectations, like The St. Regis and Bentley Al Ain Tour in the UAE. This luxury partnership will offer many more initiatives as part of the Starwood and Bentley global alliance,” said Steven Taylor, Vice President of Marketing, Starwood Hotels & Resorts – Europe, Africa & Middle East. “St. Regis is committed to delivering such exceptional experiences across the best addresses in the world, including our two hotels on Saadiyat Island and on the Corniche in Abu Dhabi.”
The St. Regis brand has selected Bentley as the house fleet in hotels and resorts around the world, including both hotels in Abu Dhabi, as well as The St. Regis Singapore, The St. Regis Florence and the brand’s flagship The St. Regis New York.
During the tour, guests experienced Bentley’s new Flying Spur and the flagship Bentley Mulsanne.
The Flying Spur takes the worldwide success of its iconic predecessor further with its unrivalled blend of effortless driveability, exquisite luxury and craftsmanship, sculpted design and state-of-the-art technology.
VIP Relations Manager Trevor Gay said, “Bentley is the definitive British luxury car company and the brand partnership is a wonderful way of offering new experiences to both St Regis and Bentley customers. As the Flying Spur was only recently launched in the region the guests at this event have been some of the first to drive this new model in the UAE. This is the biggest market for the Bentley Mulsanne, so it seemed fitting to be able to offer a drive in our flagship ultra-luxury saloon too”.
The global partnership between Bentley Motors and the St. Regis and The Luxury Collection Hotels & Resorts was announced in 2012. Through signature programs such as St. Regis Aficionado®, Journeys by The Luxury Collection and SPG Moments®, Starwood will continue to create opportunities for its guests to experience exhilarating driving programs around the world with Bentley and offer insider access to once-in-a-lifetime St. Regis and The Luxury Collection experiences.
Through its portfolio of St. Regis and The Luxury Collection properties in the UAE – Grosvenor House, Al Maha Desert Resort and Spa and the upcoming Ajman Saray – Starwood plans to feature more driving programs, special events and brand initiatives in 2014.
About St. Regis Hotels & Resorts
Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at 31 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis Hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests delivered flawlessly by signature St. Regis Butler Service. From Bal Harbour to Bangkok, Saadiyat Island to Shenzhen, the St. Regis brand caters to a new generation of luxury travelers and continues to thoughtfully build its portfolio in the most sought after destinations at the heart of today’s grand tour. Plans for the brand to expand its legacy include much-anticipated St. Regis Hotels & Resorts in the Riviera Maya and in Asia, where St. Regis has announced plans to open hotels in Changsha, Chengdu, Jakarta, Kuala Lumpur, Lijiang, Nanjing, New Delhi, Qingshui Bay and Zhuhai. In the Middle East, St. Regis will continue to expand in Amman, Cairo and Dubai. For more information on St. Regis Hotels & Resorts please visit stregis.com, to explore our recent debuts visit stregis.com/newgrandtour and for the privilege of residential ownership please visit stregis.com/residences. Connect with St. Regis on instagram.com/stregishotels, facebook.com/stregis pinterest.com/stregishotels, and youtube.com/stregishotels.
About Bentley Motors Bentley Motors employs around 4,000 people in Crewe which is home to all its operations including design, R&D, engineering and production. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury vehicle manufacturers such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley exports over £1bn worth of goods in 2012. The company is the third largest R&D investor in the UK's automotive sector and the 18th largest nationally.