Goody Appoints Unitra Mets To Distribute Its Products Across UAE
Unitra Mets Appointment by Goody follows a comprehensive review Goody products to hit UAE store shelves this July
Dubai, UAE- June 1st. 2011- Saudi packaged food giant Goody has proudly announced that Unitra Mets has been appointed as the exclusive distributor for its products in the UAE starting July this year. The appointment follows an extensive review conducted by Goody in the beginning of this year.
The three-round process, starting with proposals from over ten different companies in UAE, focused on identifying the best-in-class partner in terms of strength of systems, trade relations and effectiveness in achieving Goody’s goal of providing its products to consumers wherever they shop.
Unitra Mets manages distribution in the United Arab Emirates for a portfolio of premier international brands including Red Bull, San Pellegrino, Oxygizer, Acqua Panna, and Moussy. Unitra METS provides 100% UAE coverage through its own sales and distribution structure using the latest state of the art technologies. The Goody account acquisition furthers the Unitra Mets strategy for food sector expansion, while also sustaining growth in the beverage industry.
Commenting on the appointment, Goody Saudi Arabia General Manager, Khaled Temarik said: “We see the UAE market as a big opportunity in our plans to grow Goody business across GCC and the Middle East. We see Unitra Mets as the right partner to work with in order to build our brands in this market for the long term.” He added: “Our expansion strategy out of Saudi Arabia to the other GCC countries including UAE arises from our commitment to our mission, to consistently deliver quality products, to customers who trust us to do so.”
Wasfi Kaso, CEO of Unitra Mets Group UAE said: “Goody represents wholesome qualities that make it the perfect choice for households in the UAE. The variety and quality of the Goody range reaffirms the commitment of Unitra METS Group to the UAE consumers to provide the highest standards in quality and innovation in both food and beverage products. Unitra METS group is proud of the partnership and association with Goody, and we look forward to the joint success we are determined to achieve in the UAE.
Established in 1969 by Ahmed Saied Basamah, the Goody Company aims to inspire families to enjoy home-cooked meals together. Today, Goody offers quality products in more than 30 food categories and has more than 140 different SKU’s that come under its umbrella. All Goody products are selected and packaged with the utmost care and represent the highest nutritional and health standards. Due to this commitment to great taste and high quality of products, over the last 40 years, Goody has become a household name in KSA, with market leadership in many of the food products categories that it operates in. The company is committed to rapid growth and ambitious expansion plans with a vision to be one of the leading food product marketing companies of the MENA region.
For more information, please visit the www.goody.com.sa
About Unitra Mets:
Unitra Mets are a vibrant, dynamic and professional group of companies with an established capability to achieve qualitative and quantitative success in the distribution of Fast Moving Consumer Goods across the United Arab Emirates. Distribution solutions are offered to international and regional manufacturers interested in promoting their brands and products through retail outlets in the UAE. This successful model in distribution offers potential partners and brand principles a reach capability of 100 per cent weighted and 95 per cent numeric coverage across the UAE in channels such as groceries, retail, convenience stores and HORECA.
For more information, please visit the www.unitramets.com