Graffiti on the menu for ‘off the wall’ restaurant opening
New unconventional casual dining outlet, Burger Rebel launches UAE-wide competition to find the city’s best street artists; cash prizes on offer for three best designs for new Wafi City venue
Burger Rebel, the daringly different food and beverage concept that promises a ‘rebellious twist’ when it comes to burgers, sliders and hotdogs, is calling on young graffiti artists and muralists to add their own unique flavour to the restaurant’s exciting interior.
The 100-seater restaurant is running a competition for university students and young aspiring artists to create a unique look for the Wafi City venue ahead of its’ official opening on 19th September 2012.
With entries already flooding in and three prizes of AED 4,000 up for grabs, the city’s artistic community has until 5th September to submit proposed designs with the winners selected by a judging panel comprised of Burger Rebels’ team of original media and marketing specialists.
“We are the culinary force behind the next food revolution in the Emirates, freeing diners from the expected as we radically overhaul the traditional burger. We want our decor to reflect the fact that Burger Rebel is unconventional, a free spirited lifestyle brand that appeals to the rebel in all of us - essentially that touch of individuality we crave in a corporate branded world,” said Daniel During, Principal and Managing Director for Thomas Klein International, Burger Rebel’s owner-operator.
Burger Rebel isn’t limiting the competition to graffitists, and During also welcomes submissions from illustrators, muralists and classically trained artists, as long as they “convey our message and have their own rebellious rock n’ roll edged perspective on life, art and food.”
“Graffiti has been around since cavemen shared illustrations of their daily lives and Romans ‘tagged’ building walls in conquered lands. It’s the ultimate form of self-expression for the street artist community around the world and Burger Rebel is giving a voice to Dubai’s youth – and their message – in an unconventional urban setting, where we hope to bring together artists of all genres to meet, eat, talk and share ideas and ideals,” added During.
Designs must embrace the Burger Rebel manifesto and entries should be submitted by email to firstname.lastname@example.org along with a list of material requirements. The competition is open to individuals or teams of up to five people from university students, art students and young artists to enthusiastic amateurs.
While 100% beef burger classics, as well as lamb, chicken and salad options are on the menu, Burger Rebel is elevating burgers and sliders to the next level, with the creative use of unusual combinations including grilled camel meat, foie gras, and beef tongue.
The restaurant also pays homage to the humble hot dog with the launch of four unique hand crafted sausages made from venison, rabbit, duck and seafood.
Handcrafted buns made with 50% potato starch instead of flour form the carbohydrate component, and all sauces and toppings are homemade.
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