Grand Millennium Kuala Lumpur Debuts Integrated Facebook Hotel Booking System
Fans can now book comfortably within the Facebook environment with Sabre Hospitality Solutions’ innovative social network technology
KUALA LUMPUR, 15 March 2012 – Grand Millennium Kuala Lumpur is the first hotel in Malaysia to introduce an integrated Facebook booking engine – http://facebook.com/grandmillenniumkl, which allows Facebook fans to book comfortably within the Facebook environment and the hotel is rewarding Facebook users with a special fans only rate.
Following Grand Millennium Kuala Lumpur milestone on Facebook earlier this year, with over 30,000 fans in total on the hotels’ four Facebook pages, the property continues the push on the social network frontier with the introduction of this innovative booking tool through the industry’s leading global hospitality technology company, Sabre Hospitality Solutions.
The special feature on Grand Millennium Kuala Lumpur fan page links directly to the hotel’s real-time reservations system, where Facebook fans will be able to check availability and instantly book the rooms of their choice. The application technology allows Facebook fans to book without leaving the Facebook environment.
Melvin Lim, General Manager of Grand Millennium Kuala Lumpur said “many hotels in Kuala Lumpur or Malaysia also feature a ‘booking engine’, but what they are using is just a connection or link that leads the user away from Facebook and into a completely different environment. This can be daunting for some Facebook users that have become familiar with the social network environment. What sets us apart is the Sabre Hospitality Solutions’ technology that allows users to book directly and safely without leaving the Facebook environment.”
In June 2011, Sabre Hospitality Solutions launched the “first of its kind” product suite to help hotels engage and convert guests through social media. Paolo Torchio, vice president, E-marketing and Solutions Consulting for Sabre Hospitality Solutions said,
“Our SocialConversion suite provides the most comprehensive social media optimization solution available in our industry. Millennium & Copthorne International’s hotels are poised to take social media to the next level and we are happy to help them build loyalty, tap into new market segments, build buzz, and grow their businesses through online communities with SocialConversion."
The move forms part of Millennium & Copthorne International’s evolving travel technology to engage travelers directly in one of the most important social networks in Malaysia and represents the first installation for Millennium & Copthorne Hotels with many to follow. At the end of 2011, the total Facebook users in Malaysia grew to over 12 million; growing at an average rate of 26% and over 70% Internet population penetration rate.
“Travelers today are becoming savvier on technology utilization and engaging on different platforms” Lim added. “We believe our technology capability will allow us to be in the frontier of engaging our customers, but also at the same time provide us a good e-commerce platform that provides a reward for their loyalty to our brand on one of the most popular social networks.”
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ABOUT GRAND MILLENNIUM KUALA LUMPUR
Grand Millennium Kuala Lumpur, located at the right side of the Bukit Bintang, the Golden Triangle in Kuala Lumpur, the premier business, shopping and entertainment districts, features 468 guestrooms and delectable all-day dining - The Mill Café; authentic oriental cuisine – Lai Ching Yuen; Bistro 160 and the city’s all-in-one entertainment destination Pulse Ultra Club. Hotel facilities highlight includes outdoor resort style swimming pool, along with state-of-the-art fitness facility and The Spa. The hotel also features a total of 15,000 square feet event space, capable of accommodating any type of events from business meetings, to social celebrations and weddings. For more information, please visit http://grandmillenniumkl.com/.
ABOUT MILLENNIUM & COPTHORNE INTERNATIONAL
Millennium & Copthorne International Limited, a subsidiary of Millennium Hotels and Resorts, operates and manages a portfolio of over 20 properties across Asia. The dynamic hospitality group has an outstanding reputation for excellence, with a commitment to guests that extends across five distinct global brands - Grand Millennium, Millennium, Copthorne, Kingsgate and Studio M. Founded on the philosophy of genuine hospitality, Millennium Hotels and Resorts takes pride in exceeding the needs of business and leisure travellers. The strategic locality of its properties in gateway cities across the Asia-Pacific, Europe, Middle East and North America makes Millennium Hotels and Resorts the perfect address to conduct your business or indulge yourself while on holiday.
About Sabre Hospitality Solutions
Sabre Hospitality Solutions provides technology solutions to the global hospitality industry. A leading Software-as-a-Service business, its reservations system, marketing and distribution software, and Internet Marketing and e-business solutions are used by more than 12,000 hotel properties around the world, generating more than $12 billion in revenue each year for its customers. For more information visit www.sabrehospitality.com.