Grand Opening of Sharjah’s First Boutique Hotel
72 by Hues launches in Sharjah
SHARJAH, UAE—May 1 , 2014--Sharjah’s first boutique hotel dedicated to business and leisure travellers in the Emirate, 72 BY HUES, hosted its grand opening ceremony on Wednesday the 30th April 2014 under the patronage of His Highness Sheikh Sultan Bin Ahmed Al Qasimi, Deputy Chairman of the Sharjah Petroleum Council and Chairman of Sharjah Media Corporation. The opening was attended by high-profile figures in the travel and tourism industry from across the region and was well received. The luxurious five-star atmosphere and entertainment were thoroughly enjoyed.
Sharjah is continuously growing and is rapidly becoming a tourist hub. There are over 70 hotels throughout the emirate and the hotel occupancy rate shot above 70% in the first quarter of this year, and crossed over 90% during special events. This highlights the potential of Sharjah, luring in investors into the tourism sector.
“We are always looking for new investment opportunities, and Sharjah’s potential and economy made our decision to expand into the Emirate easy” said Mr. Daousser Chennoufi, Concept Creator and Partner of HUES Hotels & Resorts, Dubai; Chairman & Key Architect of the Draw Link Group, Dubai. “Naturally we faced some challenges to reach this point, as we had to convert an old office building into a boutique 5-star hotel - a completely new hospitality product not previously available in the Emirate”.
The new hotel provides an attractive addition to Sharjah’s tourism industry, bringing a unique concept to the UAE. With 72 distinctly designed and tastefully appointed rooms, mouth-watering cuisine and state-of-the-art services, hotel 72 BY HUES offers all the modern facilities of a 5-star hotel, as well as a breathtaking panoramic view of Khalid Lagoon and Buheirah Corniche. The boutique nature of the hotel allows the highest quality of 5-star personalised service as the hotel has been built specifically to service an exclusive number of guests. “We are very excited to have launched 72 BY HUES and believe that its unique design and concept will be welcomed by locals and tourists alike” added Mr. Chennoufi.
The hotel’s strategic location, contemporary vision, style and approach adds value to the development of quality hospitality in Sharjah. HUES Hotels & Resorts are currently working on another project in Fujairah which is scheduled to be completed by the end of 2014, with plans of another hotel of its kind in Sharjah in the near future.
About Hues Hotels and Resorts
HUES Hotels & Resorts is a full-service hospitality management company that provides tailor-made solutions for its clients, according to their individual needs and covering all areas of operations including staff training, SOP implementation, accounting capabilities and F&B development.
They specialize in full-service boutique hotels characterized by smart luxury and designed with a contemporary style of architecture.
HUES Hotels & Resorts currently owns and operates two UAE properties, HUES Boutique Hotel and 72 By HUES, which represent a fresh new hotel concept. These contemporary properties cater directly to the increasing demand for quality hospitality offerings with an innovative edge in the UAE and wider region.
After two successful years of operation, HUES Hotels & Resorts will continue its expansion within the UAE and beyond. Future projects include the HUES Fujairah Resort and another hotel establishment in Minsk (Belarus), both scheduled to be completed by the end of 2014.
The rapid growth of the HUES Hotels & Resorts brand is testament to our superior standards and affordable luxury, which is tailored to reflect the individual nature of both our current and upcoming properties.