Guaranteed Freshness by Cathay Pacific
Cathay Pacific Services Limited recognised for perishables handling; world’s first to receive IATA CEIV Fresh certification
Cathay Pacific congratulates Cathay Pacific Services Limited (CPSL), its wholly-owned subsidiary, on becoming one of the first organisations to be awarded IATA CEIV Fresh certification, a globally-recognised perishable product handling accreditation.
The certification, which was also awarded to the Hong Kong Airport Authority at the IATA World Cargo Symposium, underscores the speed, consistency and efficiency of all stakeholders in Hong Kong International Airport when it comes to the treatment and transportation of perishable products.
Cathay Pacific is working to become the world’s first airline to be CEIV Fresh certified, in May 2019.
In harness with aviation industry stakeholders and regulators, the International Air Transport Association (IATA) created the Centre of Excellence for Independent Validators (CEIV) with the aim of helping organisations involved in the air cargo supply chain achieve handling excellence.
The state-of-the-art Cathay Pacific Cargo Terminal in Hong Kong, which is operated by CPSL, offers a broad spectrum of logistical solutions for the airfreight industry. By combining advanced technology with streamlined work flows, CPSL has set new service benchmarks for the industry while customers can benefit from reduced connection times and faster collection of Cathay Pacific’s Fresh LIFT shipments.
Cathay Pacific Regional Head of Cargo for South Asia, Middle East and Africa said – Rajesh Menon said: “India, Sri Lanka and South Africa all are big markets for shipment of perishable products like sea food, fresh vegetables, fruits and even fresh flowers. Hong Kong, Japan and Korea are some of the important trade lanes for FreshLIFT. And with this feat at our Cargo Terminal, we will provide superior value, agile service and expert handling to our customers for airfreight of perishables.”
Cathay Pacific is one of the world’s biggest international air cargo carriers, operating a dedicated freighter fleet to 46 destinations as well as managing cargo capacity on passenger flights operated by both Cathay Pacific and Cathay Dragon.