Hamptons MENA strengthens Moroccan property portfolio with marketing contract for luxury The Address Jnan Amar Marrakech
Luxury polo retreat developed by SIAMA (Morocco), a subsidiary of Azmi Abdelhadi Group
· A magnet for tourism and holiday homes, the property is managed by The Address Hotels + Resorts
Dubai, UAE; December 22, 2010: Hamptons MENA, a premier property services company with a strong geographic presence in the Middle East and North Africa region, has strengthened its Moroccan portfolio by signing the marketing contract for The Address Jnan Amar Marrakech, a luxury polo retreat developed by SIAMA (Morocco), a subsidiary of Saudi Arabia-based Azmi Abdelhadi Group (AAH Group).
Hamptons MENA will showcase the private villas of The Address Jnan Amar Marrakech to offer discerning customers the opportunity to be part of one of Morocco’s most eagerly awaited luxury resorts and the first polo facility in Morocco.
Billed to become a magnet for high-quality tourism in the region, The Address Jnan Amar Marrakech includes a five star hotel managed by The Address Hotels + Resorts, as well as branded private villas.
A spokesperson of Hamptons MENA said the marketing agreement for The Address Jnan Amar Marrakech is a testament to the development approach of the company to strengthen its presence in the MENA region, and the diversity of its portfolio in key emerging markets. “Morocco is one of the world’s popular tourist destinations and the Moroccan property market has been identified as one to watch. The Address Jnan Amar Marrakech is a perfect fit for connoisseurs seeking a luxury holiday home in the Kingdom. Hamptons will draw on our proven competencies to showcase the retreat to local and international buyers.”
Ammar Abdelhadi, General Manager of SIAMA said: “The Address Jnan Amar Marrakech is an unparalleled resort destination in Morocco offering a distinct location advantage. It will boost high quality tourism to the region by catering to five key areas – cultural tourism, business visitors, meetings and incentives market, health and well-being and polo sports and recreation. To market this unique project, we required an agency with a proven track-record. Hamptons MENA is a perfect fit to our marketing plans.”
Scheduled to open in 2012 and spread over a 500,000 square metre space, The Address Jnan Amar Marrakech will have a 5 star luxury hotel, rejuvenating spa, world-class restaurants, tennis courts equestrian club and polo academy, as well as 92 private villas in 8 distinctly unique layouts. Among the equestrian club facilities are two polo fields and superb horse stabling facilities. The villas are architecturally striking and beautifully landscaped, and are elevated to overlook the lush expanse of the polo fields, with the dramatic Atlas Mountains beyond.
Marc F. Dardenne, Chief Executive Officer, Emaar Hospitality Group and Emaar Hotels & Resorts, said: “The Address Hotels + Resorts take pride in their distinctive location appeal. By entering into a growing tourist destination like Morocco, The Address is further reiterating its positioning as providers of superior guest benefits and service standards.”
“The marketing agreement is a milestone in the development of our hotel brand. As part of our international expansion strategy, Morocco serves as the ideal market to fit our growth objectives,” he added.
The Address Hotels + Resorts will manage the hotel including the dining facilities, meeting venues, leisure facilities and business lounge, as well as lending its unique style to the luxury villas.
Hamptons International MENA has a strong presence in the Middle East and North Africa region through offices in Dubai and Abu Dhabi in the UAE, Oman, Saudi Arabia, Egypt and Morocco. In addition to a diverse project portfolio, Hamptons offers property management, valuations and research, advisory and mortgage services.
About Hamptons MENA:
Hamptons MENA is a premier realtor with more than 140 years of professional experience. It has earned an unrivalled reputation for professionalism, expertise and innovation across the world with a large network of offices and portfolio of projects. The comprehensive range of services offered by Hamptons MENA includes international property sales, residential and commercial sales, leasing and property management as well as full range of added value services including valuations, research and feasibility studies, and an independent mortgage consultancy.
About Jnan Amar Polo Retreat:
Jnan Amar Polo Retreat will be the first polo resort of its kind in North Africa, wholly owned by SIAMA (Societe d'investissement Al Amal pour le Maroc) which has been operating in Morocco since 1985 and is developing a number of prestigious real estate and tourist projects in several regions of Morocco with total investments of more than US$120 million (AED 440 million). SIAMA is a wholly owned by Saudi based Azmi Abdelhadi Group which has a range of businesses interests in oil & gas, insurance, trading and real estate in the MENA region. For more information about Jnan Amar Polo Retreat, please visit www.jnanamar.com
About The Address Hotels + Resorts:
The Address Hotels + Resorts, the five star premium hotel brand launched by Emaar Hospitality Group sets an all-new definition for global standards of luxury. Creating a distinct positioning with the brand philosophy of ‘Where Life Happens’, The Address properties are situated in the most vibrant locations and target corporate, leisure and group travellers – particularly the international jetsetters and global high achievers who value personalised luxury. This modern brand focuses on a ‘one size fits one’ strategy where benefits to guests and service excellence are a priority. The expansion of The Address Hotels + Resorts include key destinations in the Middle East and North Africa region, the Indian Subcontinent, Asia, Europe and America over the next ten years. For more information visit www.theaddress.com
For further information, please contact:
Kelly Home / Nivine William
Tel: (+971 4) 334 4550