HATS OFF TO NU SKIN’S SUCCESS IN ABU DHABI
SULTAN BIN TAHNOON SALUTES DESTINATION’S HOSTING OF LARGEST EVER CHINESE INCENTIVE
Abu Dhabi, UAE. 13TH April 2014: Over 8,000 members of the biggest Chinese incentive ever to come out of the People’s Republic were joined last night at their gala dinner reception at Yas Marina Circuit by His Excellency Sheikh Sultan Bin Tahnoon Al Nahyan, Chairman, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) as he paid tribute to the NU SKIN client and the destination’s stakeholders who made the trip an overwhelming success.
Sheikh Sultan and the authority Deputy Director General, HE Jasem Al Darmaki, joined in the celebrations and signaled their thanks to all involved with a “hats off’ gesture.
In all some 14,500 resellers of NU SKIN cosmetics were in the UAE capital as part of the company’s Top Achievers’ ‘Success’ celebration. It was the largest incentive trip in the company’s history and the longest and largest outbound incentive travel group in China’s direct selling industry. While the incentive is shared between Abu Dhabi, Dubai and Sharjah, some 6,000 NU SKIN achievers have stayed in 16 UAE capital hotels delivering 12,500 room nights to the destination.
And two major gala events, each for 8,000 NU SKIN guests, were held at Yas Marina Circuit – home to November’s Formula 1 Etihad Airways Abu Dhabi Grand Prix – with guests choosing from food stalls dotted around the unique track and fireworks lighting up the Yas Island skies. While in Abu Dhabi the NU SKIN guests enjoyed a tour of the Sheikh Zayed Grand Mosque, a city tour and an experience at Ferrari World Abu Dhabi – the world’s largest indoor theme park with the world’s fastest roller-coaster.
The incentive came to the UAE capital with the assistance of the Abu Dhabi Convention Bureau’s Advantage Abu Dhabi catalyst programme which helps grow business events in the emirate. The Abu Dhabi Convention Bureau is a dedicated entity within TCA Abu Dhabi.
“This represented a major effort by a variety of stakeholders who have gone out of their way to ensure its success,” said Sheikh Sultan. “From specific welcome signs in Chinese, to welcome gifts and dedicated Chinese speaking staff on hand, the emirate demonstrated its ability to cater to this very important market. The Chinese MICE industry is emerging, dynamic and fast-growing and is currently worth an estimated US $150 billion and growing annually at 20% - it’s a market we intend to have a share of.
“We are using the NU SKIN experience as a case study in our efforts to attract similar Chinese business here and are backing up this promotion with major sales pushes this month at Shanghai’s important IT&CM trade fair and next month with a road show around the major Chinese cities.
“We have the air access in place with 25 flights a week now arriving in Abu Dhabi from China and Etihad Airways operating daily from Beijing and Shanghai and five times a week from Chengdu. This gives us a fantastic foundation on which to build.”
The NU SKIN incentive is set to deliver major benefits to Abu Dhabi’s tourism industry this month. In April last year some 3,303 Chinese guests checked into Abu Dhabi’s hotels and stayed, on average, 1.99 nights. This month, the NU SKIN visitors alone will account for 6,502 hotel guests who will stay, on average, five nights.
China is currently Abu Dhabi’s third largest international source market for hotel guests.
ABOUT ABU DHABI TOURISM & CULTURE AUTHORITY
Abu Dhabi Tourism & Culture Authority conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike. The authority manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. The authority supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key authority role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.