Head to Rove Hotels to Taste the New Signature Coffee Blend
A coffee with a taste of dark chocolate and butter
The new blend, developed in partnership with Coffee Planet, will be served across all Rove Hotels and be available for retail as whole beans starting 11th February 2018.
Dubai-based Rove Hotels, the design-influenced lifestyle hotel brand, has partnered with the Middle East’s premier specialty Arabica coffee roaster, Coffee Planet, to bring a new brand-new coffee to Rovers staying at each of the four Rove Hotels.
The exclusive new blend will be served across all Rove hotel locations including the recently opened Rove Trade Centre and the upcoming Rove Dubai Marina, as Rove Hotels will become the first mid-scale hotel group to collaborate with a coffee brand in the region. Also available to buy as whole beans to grind at home, the blend is described as a full-bodied coffee with a taste of dark chocolate and butter, perfectly complemented with a caramel finish and a coffee blossom aroma.
This new specialty coffee blend has been created with beans sourced from UTZ certified, sustainable farms in South America and Africa and follows the Rove Hotels’ brand philosophy of bringing superior experiences at great value for money.
The new partnership takes coffee lovers staying with Rove Hotels or ‘The Daily’ casual dining and co-working hubs, on a 500-year journey with the goal to help people experience the finest global Arabica coffee, directly sourced from the world’s best farmers, and served fresh within some of Dubai’s coolest locations at Rove Hotels. With coffee's rich history rooted in Arabia, there's no surprise that the Middle East’s growing thirst for specialty coffee has increased over the years with the UAE being one of the fastest growing coffee markets in the world.
Paul Bridger, Corporate Director of Operations at Rove Hotels said: “We are thrilled to announce our partnership with Coffee Planet. We have spent the last few months working together to achieve a perfectly roasted blend. For lots of people, great coffee is no longer a luxury but an essential requirement of their hotel choice. We are very proud of the quality of our products and are confident that this new and exciting partnership will add a new dimension to Roving with us.”
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