HEARTFELT HOSPITALITY MEETS ELEGANT BEACH CHIC
JA Resorts & Hotels partners with Purobeach to open next concept in Dubai
Popular leisure, lifestyle concept Purobeach and JA Resorts & Hotels have signed an agreement to open their latest beachclub in Dubai. The brand is set to launch at the end of 2014, in time to welcome the winter sun at the JA Jebel Ali Golf Resort.
Founded by Mats Wahlström in 2004, Purobeach (purobeach.com) was originally launched in Majorca before expanding internationally into key waterfront areas. Regarded as a global icon combining pools, spa, dining and DJ’s, Purobeach brings the relaxed ambiance to their eighth international location.
‘We are delighted to announce and welcome this new partnership which will add a great dimension to outdoor lounges in Dubai’, said David Thomson, Chief Operating Officer of
JA Resorts & Hotels.
Purobeach is set to be the ultimate city escape dressed in pure white and surrounded by beautifully landscaped lush gardens. Guests can spend the day soaking up the sun by the azure blue waters along the golden beach with a spectacular sea view. As the sun sets, Purobeach will transform into an elegant and vibrant night spot where sensational cocktails and signature sounds shall set the mood.
Purobeach will be located within JA Jebel Ali Golf Resort with its own private beach. Guests can take advantage of a separate entrance via the marina for ease of access.
JA Resorts & Hotels is an international hospitality company based in Dubai, with over 30 years’ experience in managing and operating resorts and hotels. Its present portfolio includes the all-suite five-star JA Palm Tree Court and four-star JA Jebel Ali Beach Hotel within the award-winning JA Jebel Ali Golf Resort. On ‘The Walk’ in Dubai Marina is the four-star JA Ocean View Hotel and the deluxe hotel apartments of JA Oasis Beach Tower. The company launched their first international property, the stunning Enchanted Island Resort in the Seychelles in late 2013, featuring just ten exclusive pool villas and has recently acquired its newest property, JA Manafaru in the Maldives boasting 84 keys. Consisting of beach villas and water villas, six food and beverage outlets, a spa and beauty complex, water sports and PADI dive centre and extensive children’s entertainment area, the company aims to continue on a path of international expansion with several exciting projects in the pipeline.