HELP THE UAE’S LEADING MALLS ‘MAKE A DIFFERENCE THIS RAMADAN’
Five of the region’s favorite malls encourage residents to donate clothing, books, reading glasses and mobile phones to aid the less fortunate.
Dubai, UAE, 24 July, 2011 – This year, Majid Al Futtaim Properties – one of the region's most prominent property and shopping mall developers, with community touch points across Dubai, Sharjah and Ajman – will once again institute its ‘Make A Difference This Ramadan’ campaign, continuing the company’s commitment to help the underprivileged across the region. For the fifth year running, all Majid Al Futtaim properties located within the UAE – Mall of the Emirates, Deira City Centre, Mirdif City Centre, Sharjah City Centre and Ajman City Centre – will be encouraging customers to donate everyday items such as clothing, books, reading glasses and mobile phones.
The initiative is part of Majid Al Futtaim Properties’ regional-wide Ramadan campaign, and last year over 62,000 items were gathered collectively across the company’s nine regional malls. Regional malls include Alexandria City Centre and Maadi City Centre in Egypt, Bahrain City Centre, Qurum City Centre and Muscat City Centre in Oman, as well as the UAE-based malls mentioned above.
Due to the campaign’s overwhelming success all locations will once again have special collections boxes strategically placed within each mall, allowing customers to donate the much-needed items. As part of the company’s devotion to social responsibility, at the end of the month-long charity initiative all collected items will be distributed to the Red Crescent – meaning all generous donations will ultimately be gifted to those on need.
Speaking of the ‘Make A Difference This Ramadan’ campaign, Ali Al Abdallah, Senior Director of Asset Management, declares, “Ramadan is a time to reflect on the lives of those who are less fortunate than ourselves, and our Make a Difference this Ramadan campaign is the perfect opportunity to create awareness and reach out to those who need it most. Our aim this year is to build on last year’s overwhelming success while continuing to spread the message of giving this Ramadan”.
Majid Al Futtaim Properties
Majid Al Futtaim Properties is one of the region's most prominent property and shopping malls developer. Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment in the Middle East and North Africa (MENA). It currently owns and operates ten world-class shopping malls in the region with three of its flagship projects based in Dubai. Majid Al Futtaim Properties has earned numerous accolades and awards from international organisations that have recognised its leadership and the quality of its properties.
Mall of the Emirates, the world’s first shopping resort, houses over 520 international retail brands including 60 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and Vox Cinemas and many more, and a host of delicious fine dining outlets.