Hertz Kuwait awarded superbrand status
New call centre, website drive car rental firm’s status as one of Kuwait’s most honest, trustworthy brands
Kuwait City, Kuwait, 8 November 2012: Hertz Kuwait (www.hertz.com.kw) today announced it has been voted as a ‘Superbrand’ for 2012, further establishing the car rental company's status as a premier choice for both business and leisure travellers in the country.
The coveted title follows a rigorous selection process at Superbrands Council Kuwait by a panel of top Kuwait business leaders and more than 2,000 marketing professionals.
The nine-member panel, which included Bader Al-humaidhi, Former Kuwait Minister of Finance, Khaled Al-Khaled, Board Member of the Kuwait Chamber of Commerce and Industry, and Dr. Saad Al-Barrak, Deputy Charmain and Managing Director of Zain Group, selected a shortlist of 2,000 brands from across the Gulf country based on emotion-led criteria including comfort level, trustworthiness, quality and delivery, giving each a score out of 100.
The process was then repeated with the shortlisted brands that scored 80 or higher and voted online by regional marketing managers and company directors to comprise an overall list of 50 brands that were awarded the accolade.
The elevation to Superbrand status for Hertz Kuwait comes after a big investment boost in 2012 to enhance the car rental company’s booking channels. In June, it launched a dedicated 24/7 English and Arabic customer call centre followed shortly in August by its own country domain website www.hertz.com.kw.
This means that Hertz customers have an easier and more direct way to book car rentals in more than 8,650 global locations via the local website or over the telephone.
Cristiana Stefan, RAC Manager of Hertz Kuwait said: “Our business strategy at Hertz Kuwait has always been driven by customer satisfaction, and to be recognised as a Kuwait Superbrand by our industry peers is a huge honour.
“We have invested a lot of time and capital this year into enhancing our booking channel platforms, and this prestigious accolade is certainly just reward for the hard work our whole team has put into providing our customers with unrivalled service.”
With six locations, including its headquarters in Shuwaikh and the Kuwait International Airport, Hertz Kuwait has a 1000-car fleet of the latest models ranging from saloon cars, luxury sedans, and four wheel drives.
Customers making bookings through the Hertz Kuwait website or the dedicated call centre at 249 67 249 can earn frequent flyer miles from Hertz global airline partners or receive points from Hertz hotel partners.
A worldwide independent arbiter on branding since 1994, Superbrands analyses the history and strength of different brands in 87 countries, first establishing itself in Kuwait in 2009.
Hertz, the world’s largest general use car rental brand, operates from over 8,650 corporate locations in 150 countries worldwide. Hertz has a strong presence in the Middle East and Africa region, with 11 Hertz franchisees in the Middle East and 23 in Africa, and a total of 66 locations in the Middle East and 161 outlets in Africa, offering a wide range of car rental and leasing services. Hertz locations across the region offer customers the most modern fleet of vehicles in the market with a focus on quality, safety and reliability.
For more information about Hertz in the Middle East and Africa region, call Gina Costa, Commercial Director, Hertz Middle East and Africa on +971 56 144 3993.