Hertz partners with DNATA to grow outbound car rentals from key Middle Eastern Markets
Hertz opens ATM by announcing appointment of dnata as outbound GSA for travel trade in UAE, Oman, Qatar and Afghanistan
Dubai, UAE, 1st May 2012: The Hertz Corporation has appointed dnata, the Middle East’s largest travel management company, as its outbound General Sales Agent (GSA) representative for the travel trade in the UAE, Oman, Qatar and Afghanistan for car rentals worldwide.
Michel Taride President, Hertz International and Executive Vice President, Hertz Corporation (left) with Gary Chapman, President, dnata
Announced today at the Arabian Travel Market in Dubai, the new partnership between the world’s most powerful car rental brand and the world’s fourth largest air services provider guarantees a new level of service and support for the region’s travel trade professionals when making car rental bookings globally for their customers.
dnata, part of the Emirates Group, has recruited an independent sales team which will operate as a dedicated resource to the regional travel trade to represent the Hertz brand for outbound car rental.
The move will help to significantly increase Hertz product awareness among the travel trade and grow outbound sales by capitalising on dnata’s extensive international retail network to boost business from B2B corporate customers and B2C customers.
“Hertz is delighted to be aligned with an organisation of dnata’s stature and reputation, whose massive infrastructure and presence in the market makes the company an ideal partner as our GSA out of the UAE, Oman, Qatar and Afghanistan,” said Michel Taride President, Hertz International and Executive Vice President, Hertz Corporation.
“The new partnership gives us access to dnata’s extensive network and we will also benefit from a wide range of other strong relationships which have been developed by dnata during more than 50 years of outstanding service to the travel and aviation industry.
“We have an aggressive long-term outbound growth strategy from the region which focuses on key growth channels. We recognise that the travel trade is a very important channel for Hertz out of the region and one that requires additional support. We see a perfect opportunity to align with dnata’s corporate strategy to significantly increase ancillary sales over the next three years.”
“Providing a wealth of products for our customers has always been our aim and this partnership with Hertz will allow us to widen the range of services we offer,” said Gary Chapman, President, dnata. “We look forward to working with the Hertz team to establish dnata as the face of the Hertz brand within the travel trade and build Hertz brand presence among our trade and corporate client portfolio.”
The principal benefits of the new GSA appointment to travel trade professionals will be access to Hertz’s global portfolio of outbound products that can be easily booked via the trade. Hertz has 8,500 locations in almost 150 destinations and offers a wide range of makes and types in a global fleet of more than 500,000 vehicles. Hertz has the leading airport market share in US and has a presence at 69 airports in Europe.
dnata, which began ground-handling operations in 1959, today employs more than 20,000 employees and has a presence in 38 countries across five continents. dnata’s expertise includes ground handling, cargo, travel and in-flight catering.
Hertz, the world’s largest general use car rental brand, also has a strong presence in the Middle East and Africa region, with 11 Hertz franchisees in the Middle East and 23 in Africa, and a total of 66 locations in the Middle East and 161 outlets in Africa, offering a wide range of car rental and leasing services.
For more information about Hertz in the Middle East and Africa region, call Gina Costa, Commercial Director, Hertz Middle East and Africa on +9714 3166973.
dnata is the world’s fourth largest combined air services provider, offering ground handling, cargo, travel, IT solutions and flight catering services. Part of the Emirates Group and wholly owned by the Investment Corporation of Dubai (ICD), dnata was established in 1959. Over the past six years, the organisation has quadrupled in size and now has a global footprint in 38 countries across five continents including Australia, the Philippines, Singapore, UK, Switzerland and Pakistan.
Global expansion was seen in 2008 through the acquisition of a 23% share in worldwide corporate travel company, Hogg Robinson Group (HRG) and 49% acquisition of the global outsource provider, Mind Pearl. In December 2010, dnata acquired in-flight caterer Alpha Flight Limited and during 2011 the business launched its corporate travel service in India. In January this year dnata acquired a majority stake in Travel Republic, the largest privately owned online travel agency in the UK which offers a choice of 120,000 hotels and flights with some 100 airlines to 650 destinations worldwide and is on target to become one of the largest travel companies in the European region.
Dnata has received over 30 awards including the prestigious ‘World’s Leading Travel Management Company’ award in both 2009 and 2010 by the World Travel Awards and ‘Ground Handling Provider of the Year’ at the Aviation Business Awards four times. For more information visit www.dnata.com