HERTZ UAE EXTENDS LOYALTY PROGRAMME TO THIRD LOCATION AS PART OF STRATEGIC EXPANSION
#1Club Gold service extended to Abu Dhabi’s Etihad Plaza as seven million passengers enter the capital in the first half of 2012
Dubai, August 6 2012: With strong demand from local customers, an influx of visitors to the emirates and growth in consumer spending on outbound travel, Hertz UAE has introduced the brand’s highly successful loyalty programme at a third location as part of a strategic network expansion of its car rental services.
Currently catering to members within the emirates, the Hertz #1 Club Gold service is now available to consumers using the Hertz location at Etihad Plaza in Abu Dhabi.
The new location will serve a growing number of travelers coming into the capital as Abu Dhabi International Airport sees a 22.8 per cent increase in the number of incoming passengers in the first half of the year, up from the same period in 2011.
In widening the reach of the programme, Hertz UAE will additionally look to meet and enhance the expectations of its solid local following, with 80 per cent of the group’s monthly car rental business being fuelled by residents looking for a convenient, high quality solution on a seasonal basis.
The #1Club Gold service, introduced last year at the Hertz UAE airport locations in Abu Dhabi and Dubai, offers customers exclusive benefits including faster reservations, a speedy vehicle pick-up process and VIP treatment every time they rent a Hertz car. Members need only to produce their driver’s license to receive preferential service upon arrival.
“We were proud to be the first car rental company in the Middle East to introduce a loyalty programme of this kind in the region last year, and are very pleased to now extend the service to our Etihad Plaza location in Abu Dhabi,” commented Nigel Johnson, Managing Director of Hertz UAE.
“The UAE currently boasts a considerable number of consumers who are dedicated to making significant spends on products and services that distinguish themselves.”
“Understanding the customer's behaviour is an integral component to the success of any loyalty service. It is our foremost ambition to appreciate the needs and habits of our audiences in order to offer them a distinctive customer experience through the Hertz #1Club Gold programme.”
Not only is demand from residents playing a key role, but the UAE is further seeing a pertinent growth from local residents looking to pay more for travel services on an ongoing basis.
According to research conducted in 2011 by the United Nations World Tourism Organisation, on average, a UAE resident spends about US$22,000 (AED80,808) annually on flights and accommodation alone, totalling US$6.6 billion (AED 24.2 billion) annually on outbound travel.
The #1 Club Gold service was introduced last year at Abu Dhabi International Airport and Dubai International Airport to meet a growing demand within the UAE car rental market and to provide customers with a new standard of efficiency and timely service.
Customers who have rented from Hertz three times during the calendar year are eligible to upgrade to the Hertz #1 Club Gold programme or by enrolling on www.hertz.ae/goldenrol
Hertz UAE, part of the Al-Futtaim group, has led the vehicle rental market in the United Arab Emirates for the last 15 years terms. Known for providing high quality service and vehicles, significant investments in the company's fleet, infrastructure and personnel have made Hertz UAE the fastest growing car rental and leasing company in the country during this time.
Hertz UAE’s commercial and rental fleets now contain over 8,500 vehicles ranging from saloon cars, luxury sedans and four wheel drive vehicles to commercial vans and trucks. All vehicles undergo a 40-point quality check-up prior to rental and are covered by full insurance and a round-the-clock roadside assistance. Hertz UAE’s high quality service and vehicles have been recognized with awards from Business Traveller Middle East Magazine, Superbrands, and the Middle East and North Africa Travel Awards. Hertz UAE operates 14 branches throughout the UAE in addition to the head office facility opposite the Dubai International Airport.