HERTZ UAE SEES MORE MAJOR GROWTH IN ONLINE RENTAL BOOKINGS AS PART OF REGIONAL BOOM
Increased brand awareness the driver behind 35% increase in 2011 online bookings
Dubai, 16 January, 2012: The boom in online shopping across the Middle East is spreading to car rentals, and Hertz UAE expects major growth in 2011 to continue at the same rate this year.
Nigel Johnson: western expatriates are generally more comfortable shopping online.
The UAE market leader announced today that it experienced a 35% increase in online bookings for daily and weekly car rentals in 2011 over 2010.
This follows a recent report by research firm Euromonitor International which said online sales in the Arab world are forecast to top US$2 billion (Dh7.34bn) by 2016, amid a boom in e-commerce in markets including the UAE and Egypt.
Online shoppers in the UAE, Saudi Arabia and Egypt spent $1.01bn on internet retail sites last year, and Hertz UAE’s online sales growth was driven by increased brand awareness.
“We ran various inbound and outbound campaigns on Hertz.ae and Hertz.com and used collateral, indoor and outdoor media, and direct marketing to promote both websites,” said Nigel Johnson, Managing Director of Hertz UAE.
“The increase is split evenly between inbound and domestic UAE business, with the biggest increase inbound coming from western audiences, largely from Europe and the US.”
Hertz UAE expects to drive in more business online through promotions like the new one just launched on Hertz.ae offering a 25% discount on all monthly rentals from now until 29 February. Those taking advantage of the savings are entered in a draw to win one of ten luxurious holidays at the five-star Le Meridien Al Aqah Beach Resort at Fujairah.
Customers still reluctant to book online have the option of using the Hertz UAE call centre at 800 43789, or a travel agent, to make reservations. “Online shoppers today are largely western expatriates who are generally more comfortable with the concept of going to a website and using their credit cards to buy what they want,” said Johnson.
“In our case, online shopping is a convenient, easy way to book and pay for a rental vehicle, eliminating another logistical step in the travel process and helping people on their journey. As well as booking vehicle rentals, consumers can use the Hertz.ae website to book add-ons such as child care seats and navigational systems.
“We’re using the same tactics to reinforce our messages in 2012 and expect the same kind of growth in online bookings as we enjoyed in 2011. It’s a trend that will continue to grow as consumers feel more empowered to purchases goods and services this way.”
Hertz, the world’s largest general use car rental brand, has a strong presence in the Middle East and Africa region, with 11 Hertz franchisees in the Middle East and 23 in Africa, and a total of 66 locations in the Middle East and 161 outlets in Africa, offering a wide range of car rental and leasing services.
Hertz locations across the region offer customers the most modern fleet of vehicles in the market and guarantee quality, safety and reliability. All cars are fully insured and undergo a 40-point quality check-up prior to rentals and there are round-the-clock support services available to all customers.
For more information about Hertz in the Middle East and Africa region, call Gina Costa, Commercial Director, Hertz Middle East and Africa on +9714 206 0266.