Hilton Hotels & Resorts and Vivienne Tam Unveil Limited-Edition Slippers
Exclusive “Water Dragon” Slippers Celebrate One-Year Anniversary of Hilton Huanying Program for Chinese Travelers
SHANGHAI and MCLEAN, Va. - Marking the one-year anniversary of its global welcome program for Chinese travelers, Hilton Hotels & Resorts today unveils limited-edition "Water Dragon" slippers designed for Hilton by iconic international fashion designer Vivienne Tam. The signature slippers will be available beginning this month exclusively for guests of Hilton Huanying, the Hilton Worldwide program offering tailored welcome experiences for Chinese travelers at 70 participating hotels in 23 countries. Travelers can now find the slippers available for purchase on www.hiltontohome.com for $28 while supplies last. The stylish slippers feature a mirrored design of two intricate inward-facing blue dragons swimming in a turquoise "sea" - a common symbol of optimism, harmony and fulfillment in Chinese culture. Featuring rich shades of blue inspired by the Hilton Hotels & Resorts signature color, the slippers celebrate the Year of the Dragon and are available in a men's and a women's size and made of soft terry cloth, plush cushioning at the toe and a textured sole.
"To give travelers a sense of comfort, I was inspired by the Chinese Water Dragon when creating these slippers exclusively for Hilton Hotels & Resorts," said internationally acclaimed fashion designer Vivienne Tam. "The Water Dragon bestows optimism, harmony and fulfillment, which are feelings we often seek when traveling. Although we may cross many oceans, home is the harmony within. I'm pleased to provide Chinese travelers staying with Hilton a warm welcome on their journeys."
Launched August 16, 2011, Hilton Huanying takes its name from the Chinese word for "welcome," and extends authentic experiences with amenities and services tailored to Chinese travelers. The program has grown to 70 participating properties in 23 countries across Hilton Worldwide's portfolio of brands, encompassing destinations popular among Chinese visitors --- from San Francisco, New York City and Hawaii to London, Tokyo and Sydney. The rapid growth of this program points to how quickly regions around the world are seeing an increase in arrivals from Chinese visitors. Globally, bookings in the first seven months of the year by guests originating in China increased 129 percent at Hilton Huanying participating hotels over the same period last year. Hilton HHonors, the guest loyalty program for Hilton Worldwide's ten distinct hotel brands, has seen an increase of enrollment within China by 81 percent this year, which demonstrates growing affinity among Chinese travelers.
"Vivienne Tam's East-meets-West signature design philosophy aligns with the authentic and contemporary experiences we share with our guests around the world," said Dave Horton, global head, Hilton Hotels & Resorts. "Caring for travelers with a global perspective and providing a warm welcome through programs such as Hilton Huanying are at the heart of who we are."
Hilton and Vivienne Tam are also offering shopping benefits in celebration of the one-year anniversary of Hilton Huanying. Members of Hilton HHonors and the Hilton Hotels & Resorts Facebook, Weibo and Twitter communities can save 20 percent on regular-priced merchandise while browsing Tam's new Fall 2012 collection on www.viviennetam.com. The exclusive offer is valid for purchases made August 15 through September 15, 2012 and shipped to U.S. addresses. Shoppers purchasing the slippers and other signature Hilton items on www.hiltontohome.com/VTHILTON can save 20 percent on their purchases through September 30 by entering code VTHILTON.*
Hilton is giving away limited supplies of the slippers to travelers engaging with @HiltonHotels on Twitter and the official Hilton Weibo channel. In addition to finding fashion tips from Tam on the Hilton Hotels & Resorts Facebook and Twitter pages, visitors to the lobby of Hilton New York Fashion District can get an exclusive preview of four signature looks from Tam's Fall 2012 collection, in advance of the collection's debut in retail stores. These looks will be on display from August 9 through September 15 at the Manhattan hotel (152 West 26
Travelers can access a list of participating Hilton Huanying hotels at www.hilton.com/huanying, or purchase the slippers at www.hiltontohome.com. To download images and access more information, visit http://news.hilton.com/huanying. Information in Chinese is available at www.hilton.com.cn and http://news.hilton.com.cn/huanying.
*Enter promo code VTHILTON at checkout to receive 20% discount. Discount excludes all mattresses and box springs. Discount does not apply to previous orders, and may not be combined with any other offer. Excludes shipping costs. Discount offer valid from 12:01 a.m. EDT August 9, 2012 through 2:59 a.m. EDT, September 30, 2012.
About Hilton Hotels & Resorts
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 550 hotels in 80 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at news.hilton.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltonhotels, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 88 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
About Vivienne Tam
Vivienne Tam is one of the world's most passionate and symbolic designers in fashion today. She was born in Guangzhou, China, and moved to Hong Kong when she was three years old. Tam's immersion into this once British colony with its convergence of cultures has become the essence of her East-meets-West signature style. She earned her fashion degree from Hong Kong Polytechnic University before moving to fashion's global capital, New York. In 1994, Tam launched her signature collection of Eastern-inspired clothing with a modern edge on the New York runways and immediately captured the attention of design critics and fashionistas. Tam has made immeasurable contributions to the international fashion arena by offering stylish and high-quality designs that blend Eastern culture and Western modernity. Visit www.viviennetam.com for more information or to shop online. Connect with Vivienne Tam at www.facebook.com/viviennetamnyc and www.twitter.com/viviennetam.