HOME CENTRE GETS AN INSPIRED FRESH NEW LOOK
Leading Homes and Interiors Retailer Unveils a cool Contemporary Look and Feel
Doha, Qatar, February 8, 2012 – Home Centre, the region’s leading furniture and home furnishings retailer, has revealed an all-new stylish image at its store in Al Asmakh Mall.
The Al Asmakh Mall branch of Home Centre, which is the retailer’s flagship store in Qatar, has undergone a huge makeover in accordance with company plans to inject a more modern, chic and polished feel to the brand.
The store’s sleek new concept was developed by leading American architect and design firm Callison, who also planned and designed Porto Arabia at The Pearl Qatar, Qatar’s man made billion-dollar island development, to enhance the Home Centre shopping experience.
The revamped look provides customers with a collection of warm and inviting spaces and zones that have been created to reflect the rebrand’s new tagline ‘Find your Home in Ours’. These also allow shoppers to leisurely browse the extensive range of products in room sets that have been cleverly interior designed to reflect particular rooms and areas of a home.
Suresh Sarma, Territory Head, Landmark Group, Qatar, said: “This is such an exciting time for all of us as we continue to forge ahead in implementing some very exciting changes to the Home Centre brand across the region and we are absolutely delighted with the results of the Al Asmakh mall store makeover.
The flagship store really has been given a new lease of life and now looks fabulously stylish, modern and fresh. Home Centre has grown considerably since its launch in 1995 and, as the brand continues to go from strength-to-strength, we will be looking at new and innovative ways to improve our offering and to provide our valued customers with a shopping experience that they will want to enjoy time and time again. The recent renovation is yet another example of our dedication and commitment to giving our customers, in Qatar and throughout the region, what they want.”
Subramanian Vijayan, Senior Concept Manager Home Centre, Doha, said: “The re-branded store is much more than just a new logo; it symbolises the company’s growth coupled with our ongoing commitment to provide shoppers with a much improved shopping experience. Our new look reflects the modern, dynamic and contemporary tastes of our customers and we are looking forward to implementing the concept across our entire network of stores throughout the region. Best of all as we consider ourselves part of the community and care about our customers, this revamp will not affect our prices.”
In the coming months, Home Centre will continue to roll out the brand new design concept across all of its stores in the region.
Notes to editors:
About Home Centre
Find your Home in Ours. Home Centre offers customers the chance to get in inspired, be creative and find their home. With 78 stores across the GCC, Egypt, Jordan and the Indian Subcontinent, Home Centre offers the finest furniture, furnishings, home accessories, kitchenware and gift ideas at incredible prices.
Home Centre is the largest home furnishings company in the UAE and is fast expanding across the region and beyond. With its new look and feel, Home Centre has the potential to become the first UAE-born retail brand to go global.
For more information visit www.homecentrestores.com
About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 1200 outlets encompassing over 18 million square feet across the GCC, India, Egypt, Turkey, Jordan, Lebanon, Yemen, Sudan, Kenya and Pakistan.
Landmark Group has a strong workforce of 40,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Beautybay, Iconic, Emax, Home Centre, Q Home Décor, Candelite, Max, and Shoexpress. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.
The Group has also diversified in the leisure, food and hospitality segments with Fun City, Spaces, Citymax Hotels, Fitness First, Balance Wellbeing 360 and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets.
For more information please visit, www.landmarkgroupme.com