Home Centre ‘Room Makeover’ Contest Goes GCC-Wide Offering Room Makeovers worth AED200,000 for 20 Winners
Non-Purchase Linked Competition Enters Second Season
Kuwait, March 27, 2012 Home Centre, the region’s leading home retailer, today unveiled the second edition of its hugely successful ‘Room Makeover’ contest. Previously hosted only across the UAE, the competition goes GCC-wide in the current season and invites entries from the UAE, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain.
The contest will select 20 winners across the region that will each be given dramatic room makeovers for a chosen living space worth AED10,000 in the UAE; KD1,000 in Kuwait; BHD1,000 in Bahrain; OMR1,000 in Oman; SAR10,000 in Saudi Arabia; and QAR10,000 in Qatar.
Beginning on 2 April, the competition will run on a microsite hosted on the Home Centre website www.homecentrestores.com that will also be accessible from the brand’s Facebook – www.facebook.com/homecentrestores. Participants can register through their Facebook accounts or personal email addresses until 21 April.
To engage a wider consumer base, the competition will be open to public voting allowing applicants to share their entries with family and friends in order to gain votes and increase their chances to win. The top 100 entries that receive the highest votes will be shortlisted for the next round and additionally win a limited edition Home Centre cookbook. An internal jury will also review the rest of the entries to select deserving candidates.
From the second round of selection 40 participants will be picked out as the shortlisted finalists. Experts from Home Centre will then examine each of the 40 shortlisted homes to select the 20 final winners from across the six GCC countries.
Aarti Jagtiani, General Manager, Home Centre, said: “The Home Centre team is excited about the second season of our highly successful Room Makeover contest, which offers an excellent opportunity to reach our customers across the region. Additionally, it allows us to understand customers’ aesthetic and functional needs, which will go a long way in creating an appropriate product portfolio. The beauty of the contest is that anyone can enter – it is not linked to purchase or transaction. The entire experience is very rewarding, at many levels.”
In 2011, Home Centre successfully organised the first-ever ‘Room Makeover’ contest attracting over 3,200 entries from the UAE. In addition to providing home décor expertise, the Home Centre design team made a distinct visual impact by matching colours, lighting, palettes and textures to reflect the personality of the winners. All products including furniture, painting and accessories for refurbishing the rooms were offered by Home Centre.
Voted a UAE 'Superbrand' in January 2012 for the third consecutive year, Home Centre offers a mix of contemporary and traditional designs across furniture, furnishings, home accessories, kitchenware and gift options at exceptional value.
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ABOUT HOME CENTRE:
Since 1995 Home Centre has been in the business of transforming ‘houses’ into ‘homes’. What started with a single store in Sharjah, UAE, is today the region’s preferred home shopping destination committed to delivering outstanding value, continuous innovation and exceptional customer experience.
A leading home retailer in the MENA region and India, Home Centre offers an extensive and impressive range of furniture, furnishings, home accessories, bed & bath range, kitchenware and gifting ideas to a wide spectrum of audience. Evolving over the years, in 2010 Home Centre unveiled a reinvented brand identity with a new logo and more contemporary shopping experience.
With a wide network of over 80 stores Home Centre occupies more than 3 million sq. ft. of retail space. In 2012 the business is also foraying into newer markets in the Levant region and South East Asia.
Reinstating the brand’s position in the region, Home Centre has been conferred the Superbrand status for three years in a row in the UAE (2010-12), Kuwait (2010) and recently in Jordan (2012).
Visit www.homecentrestores.com and follow us on www.facebook.com/homecentrestores