Honest, Honest Kids, Alo and Bai Deliver Healthy New Tastes to the UAE’s Beverage Market
New Age Beverages Created to Bring Health, Refreshing Thirst-Quenchers to the Emirates
DUBAI, United Arab Emirates, 02 March 2011 – Thirst-beating refreshments – in the form of four new healthy beverage options – are now available in the Middle East through New Age Beverages; a company specifically created to offer organic and other healthier drinking options.
Debuting Honest, Honest Kids, Alo and Bai to residents looking for refreshing new tastes with fewer calories. Honest and Honest Kids are 100% certified organic, low-sugar and calories quenchers. Alo is a range of aloe vera pulp-based beverages, and Bai is a range of antioxidant infusions powered by coffee’s secret superfruit. A selection of these refreshing drinks can be purchased across a number of the UAE’s renowned stores. In Dubai, customers can visit Milk & Honey, Waitrose, selected Spinneys outlets, Galeries Lafayette, Zawya Marts, Kcal, Sugar Daddy’s, Sweet Stuff and NBar, in addition to Scuzi and Freshii located within DIFC. The innovative beverages are also available at Spinneys Khalidiya, Maison Sucre and Yogoday in Abu Dhabi, with New Age Beverages also providing home delivery services for the convenience of their customers.
“The hot climate of the UAE combined with the need for healthier drinking choices encouraged us to seek out new beverages that would appeal to families, sports enthusiasts, and individuals who want more natural, more nutritional, and more refreshing options in their refrigerators,” said Nicole Lau, Director of New Age Beverages.
“There is a lack of choice currently in the market between water and fruit juices for refreshing drinks that offer nutrients and other health benefits as well as fantastic taste – and Honest, Honest Kids, Alo and Bai will appeal to a wide range of discerning drinkers,” Lau added.
Refreshing natural tastes offer low-calories options for UAE’s discerning palates:
The launch of these functional beverages comes after the New Age Beverage team sampled hundreds of drinks from vitamin-enhanced water to smoothie blends, in the hope of finding formulas that would appeal to the UAE’s families and health-conscious individuals in search of greater choice and increased nutritional benefits.
“Functional” beverages are non-alcoholic, ready-to-drink products that satisfy thirst while providing specific health benefits and promoting general well-being. These beverages are among the world’s fastest-growing consumables. In the US alone, the functional beverages market was worth $8.6 billion in 2009 and is anticipated to grow by another 19% by the year 2014, according to Mintel International – a market research firm.
Available now at selected retailers across the UAE , brought to the Emirates via New Age Beverages, are the following new choices:
Honest and Honest Kids -- The Honest line includes 100% organic thirst-quenchers in five flavours from Pomegranate Blue to Cranberry Lemonade, with fewer than 50 calories per serving. Honest Kids – in an easy-to-hold, easy-to-pack pouch – packs organic, low-sugar fruit flavours into a refreshing, kid-friendly option for lunch or any-time drinking, as an alternative to high-calorie beverages.
Made in the US by Honest Tea, a community-focused beverage maker committed to organics, green packaging and fair trade, this is the official debut of Honest’s thirst-quenchers in the Emirates.
A bit of trivia -- Honest Tea's Black Forest Berry is reported to be US President Barack Obama's favorite drink.
Alo – the aloe vera plant is best known for treating cuts and sunburn, and these selections of drinks harnesses the vitamins, minerals and essential amino acids found in aloe vera pulp to create a building block for a healthier lifestyle. With flavor combinations that unleash the nutrients found in green tea, pomegranate, wheatgrass and mangosteen, Alo provides the energy to enliven, enrich, awaken, and elate your taste buds and lifestyle. In seven delicious flavors, Alo also makes delicious, vitamin-packed ice-pops and mocktails.
Alo has won the Sofi Award in 2010 which is the highest accolade in the specialty food and beverages industry.
Bai -- Another ‘first’ in the UAE is the launch of Bai, a line of antioxidant infusions that incorporates the coffee fruit to provide natural energy, nutrients, and mind-awakening benefits. Extremely rich in free radical-fighting antioxidants, the coffeefruit contains over 100 times more antioxidants found in blueberry and pomegranate fruits. For the more health conscious consumer, Bai also has a line-up of Bai5, which is only 5 calories per serving. In total, Bai comes in seven juicy flavours, ranging from Jamaican Blueberry to Sumatra Dragonfruit.
Bai won the Best Ingredient and Best New Functional Beverage awards in 2010.
For further information about the delicious new beverage choices now available in the UAE, please call (04) 4473860 or email firstname.lastname@example.org or visit: www.nabdrinks.com
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About New Age Beverages
New Age Beverages was formed by a team of entrepreneurs who enjoyed Honest, Honest Kids, Alo and Bai while abroad, and who knew that these functional and delicious quenchers would appeal to a broad range of ages and nationalities in the Emirates. The company aims to provide consumers the most refreshing, healthy, beneficial beverages which meet the corporate high standards and brand promise -- Drink. Naturally.
Honest, Honest Kids, Alo and Bai can be ordered by phone and hand-delivered to ensure the quality of the products. Call us and find out (04) 4473860