Hungary to Promote Health Tourism, MICE, Budapest and Balaton in the Middle East
New focus and marketing push expected to encourage the continuing growth of visitors from the Middle East to Hungary in 2013
Dubai, 06 May 2013 - Hungarian Tourism Plc, the national body responsible for the international promotion of destination Hungary, announced at the Arabian Travel Market (ATM) being held at the Dubai International and Conference Centre that it will boost promotion of its unique health tourism products, Meetings, Incentives, Conferencing and Exhibition (MICE) travel packages and facilities, the capital city Budapest, and the areas surrounding Lake Balaton, within the Middle East in 2013.
According to Mrs. Marianna Dené, CEO of Hungarian Tourism Plc.: “The Middle East market has been a growing and increasingly important source market of visitors to Hungary over the last couple of years, and we see positive signs to suggest that this trend will continue. We expect a further increase in visitors from the region in 2013.”
The reasons attributed to the positive outlook regarding increased visitor numbers to Hungary from the region include: Hungarian Tourism’s proactive strategy of engagement with the regional travel trade, airlines and agents, Hungary’s continuing success in offering high-quality with value as a leisure and business destination, variety of tourism products on offer, and Hungary’s rich culture and traditions which are well received by many from the Middle East.
As part of the tourism development strategy, Hungarian Tourism will now focus its marketing efforts on destination and niche markets targeted at specific consumer segments. In 2013, tourism products for health tourism, MICE, Budapest and Balaton will all be highlighted with a focus on the excellent and comparative high-quality travel destination Hungary can provide within these niche travel segments.
For health tourism cosmetic procedures and spas at the country’s numerous and highly qualified and specialized clinics and hospitals will be promoted as too will Hungary’s famous traditional medicinal water therapies. For MICE travel, Hungarian Tourism will continue to promote the country as an ideal MICE destination with focus on value-for-money, outstanding infrastructure & services and warm Hungarian hospitality. Tourism focus on Budapest will highlight the city’s historical landmarks and royal castles, the city’s comparative value-for-money advantage compared to other European countries, with particular focus on its up to 5,000 room inventory of first class & luxury hotels and accommodations. Hungarian Tourism will also introduce the district of Lake Balaton, Europe’s largest fresh water lake as an idyllic and safe holiday destination for Arab families.
The tourism industry in Hungary continues to promote and highlight historical attractions. Among those highlighted by Mrs. Marianna Dené to be of particular interest to visitors from the Middle East include; the “Danube Bend”, one of Hungary’s most popular romantic destination for couples with breathtaking views of Central Europe’s second longest river; “Andrássy Avenue”, which is home to the flagship stores of luxury retail brands that tempt shoppers on its tree-lined street; and Hévíz, which is Central Europe’s biggest thermal lake. Strewn with water lilies and open all year round, Hévíz is famous for its healing properties and for promoting general well-being.
2013 is expected to be an especially ideal time to visit Hungary due to the numerous festivals planned for the coming year including the Budapest Pálinka Festival and Museum Festival in May 2013, the 3-month-long Budapest Summer Festival, from June until August 2013, the Formula 1 Hungarian Grand Prix on 28th July 2013, St. Stephen’s Day on 20th August 2013, Sweet Days Chocolate Festival in September 2013 and the month long Budapest Christmas and New Year Fair from 16th November -31st December 2013.
About the Hungarian Tourism Plc.
The Hungarian Tourism Plc. is a state-owned company. Its mission as the national tourism marketing organisation is to position Hungary as a tourism destination internationally and domestically, which in effect is equivalent to delivering the factual information required for making travel decisions and to distinguishing the country from competitors. Strengthening demand for tourism in Hungary by motivating incoming and domestic tourism is an ongoing objective of the activities of the Hungarian Tourism Plc., which is designed to support the development of the industry.
Attaining business objectives, i.e. increasing the number of guest nights and tourist spending are primary goals in the pursuit of national tourism marketing activities.
Our communications with the travel trade puts emphasis on markets with a B2B focus. These are markets that typically send groups of tourists organised by travel agencies.
Traditional markets with B2B focus: United States of America, Northern Europe, Japan, China, Russia, Spain and the Ukraine.
New markets are being added to those with B2B focus. These new markets include the Arab Gulf region and Asia, particularly India, as well as South America, where the Hungarian Tourism Plc. increases its presence