Iberotel Miramar Al Aqah Beach Resort shows strong growth during last fiscal year
Property to improve invested capital of AED 300 million with well-planned strategy
Dubai, UAE (June 27, 2010) – The Iberotel Miramar Al Aqah Beach Resort, an upmarket Moroccan-style property in the heart of Fujairah, has shown strong growth during the last fiscal year. The property occupies a unique, value-added space in the Emirate and has grown due to a diverse customer base and high-end service which has resulted in repeat clients. The property that opened its doors a few years back invested AED 300 million and offers world class services to its customers.
Ashraf Helmy, Area General Manager & Business Development Manager Iberotel Hotels and Resorts, said: “We are already operating three properties in the UAE, Miramar being one of them and intend to invest in some more in the region. Thus we will continue to create value not only for our customers in the UAE but also for our shareholders. We are moving ahead with a well-planned strategy in the region to capture both business and leisure travellers and therefore improve our return on invested capital."
The Iberotel Miramar Al Aqah Beach Resort has 321 well appointed rooms and is located on the East coast of the UAE in Fujairah. This beautiful five-star resort is about 150km from Dubai and about 45km away from Fujairah National Airport. The hotel overlooks the sea and has its own 200-metre long private beach with the stunning Hajaar Mountains forming the backdrop. Tastefully designed in a low-rise Arabian style architecture that never rises above three floors, the centrepiece of this amazing hotel is the very large free-form swimming pool with lots of sun loungers and umbrellas.
The luxury resort has an excellent range of bars with chic and sophisticated ambience and restaurants which serve outstanding gourmet choices. The standard of food is extremely high and the all-inclusive plan in the hotel represents good value for money. A selection of shops, a health club and gym to tone up, heated outdoor and indoor pools are also readily available. Free shuttle buses are provided to and from Dubai and Fujairah City and guests can indulge in a variety of water sports including windsurfing, diving, snorkeling and kayaking at the Water Sports Centre. This is also the place to hire boats or book fishing trips.
The resort – perfect for a quiet holiday - also offers 24 hour room service, laundry service and wireless Internet access in the extensive lobby, lobby bar and the executive lounge. The hotel’s Spa consists of four treatment rooms - one Adam and Eve room and two rooms for loufa massage. An array of health programmes are also in place for those who prefer a more energetic holiday experience. Safari trips inland can be arranged or guests can stay within the complex and dance their cares away at the Discothèque.
The hotel also provides a Kid’s Club (ages 4 – 12) to keep children safely occupied in a pool or engage them in other activities. Two queen bedrooms are exclusively offered to guests with special needs or disabilities. Non smoking rooms are also available on request. Indulge yourself in the two separate male and female Health Clubs with saunas, steam rooms, jacuzzis and massage rooms, visit the beauty and hairdressing salon or play beach volleyball and tennis on the two floodlit courts of the hotel.
If you prefer less strenuous and more sedate pastimes, try archery, billiards or pool. Guests can also indulge in the daily animation shows, live music and international cabaret presented by the property’s talented, enthusiastic and highly experienced animation team in the evenings.
Helmy concluded: “Our prudent strategy in this region continues to pay off on prior investments as Middle East remains relatively stable compared to Europe. Our operating margins in the region have increased on yearly basis despite the financial meltdown last year. We continue to look for potential markets, taking advantage of growth opportunities to reach the next level of profitability."
In an Iberotel hotel you enjoy first-class beach locations on the Red Sea or on the Turkish Mediterranean coast as well as in Italy, Egypt and Germany. Mostly built in a local architectural style, the group’s four and five-star hotels offer a high level of individuality and a stylish atmosphere. Iberotel’s success story goes back more than 30 years. By providing a high level of comfort and service, an outstanding and varied cuisine as well as high standards of hygiene, safety and environmental friendliness, Iberotel has acquired an excellent reputation. The property offers guests ‘all inclusive’ in all hotels in Egypt and Turkey and by that they mean ‘Enjoying yourself to the full’! All inclusive is full board, snacks, afternoon coffee and cakes, all local drinks at meal times and during bar opening hours, evening entertainment, a broad range of sporting and fitness activities and a special children’s programme. Sometimes it is hard to believe how simple wellness can be, in case you just have enough possibilities and freedom. The TUI Holly is an annual prize awarded by TUI to the best 100 TUI holiday hotels in the world as chosen by TUI guests. Over the past few years many Iberotel hotels have been the proud winners of this coveted prize.
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