ICONIC opens new store at The Avenues, Phase 3
Adds a new region to its growing brand portfolio
Kuwait, 04 December 2012: Making a mark in one of Kuwait’s most fashion-savvy districts, ICONIC the fashion and lifestyle destination, made a debut this winter with the launch of its first store at The Avenues in Kuwait on December 4th, 2012. Augmenting the brand’s ever-growing presence in the Region, the store was inaugurated by Nisha Jagtiani, Business Head ICONIC along with senior management. The new store is aptly located in ‘The Mall’ where it aims to become an ideal shopping destination for chic and stylish audiences.
Taking inspiration from the brand’s on-going Fashion Different campaign, the store layout and design is a visual treat to visiting customers and establishes ICONIC’s brand message that represents a unique spirit where fashion, innovation and lifestyle collide . A one-stop wardrobe solution, ICONIC’s collection caters to men, women and kids, while also providing a separate section for Abaya’s and Jalebiyas keeping in mind the market’s cultural diversity. With a vast selection of trendy merchandise available in custom designed departments, the store also houses niche and cult brands such as Lucy in the Sky, Philosophy and Turk & Fillmore.
Excited about the new venture, Raza Beig, CEO Splash & ICONIC, said, “The Avenues is the largest and most prominent shopping destinations in Kuwait and with its recent extension – The Mall, the timing is perfect for ICONIC to make its debut. The aim is to provide the fashion savvy consumer complete unmatched fashion solutions with an experience that entices them to come back to our store.”
As a part of its unique offerings, ICONIC also retails exclusive collections by prominent local designers like Aiisha Ramadan. To complement the fashion selection, a wide array of footwear is available for both men and women while the accessories section is a haven for any woman.
Brimming with fashion different merchandise and an exciting shopping experience for everyone, the store is located on Level 1 of ‘The Mall’. Be prepared to embark on an inspiring, fashion different journey with ICONIC.
ICONIC represents a unique spirit, making it different to any other fashion store in the market. It is a destination where fashion, innovation and lifestyle collide and caters to men, women and kids. A brand that represents Fashion Different, regardless of gender, age or personality ICONIC offers fashion apparel, footwear, accessories, beauty, gifts all under one roof ensuring there is always something for everyone. Part of the Landmark Group, ICONIC is for the young at heart who is stylish, trendy and out-going.
ICONIC, the fashion lifestyle store was launched in February 2010 with a 70,000 sq.ft. flagship store in Deira City Centre in Dubai. Showcasing the latest collections is the cutting edge fashion section of ICONIC that boasts of over 130 brands; with over 30 niche and cult labels and several designer limited edition lines. ICONIC houses brands such as Paul’s Boutique, Lipsy, Lucy in the Sky, Philosophy, Volcome, Etnies, Osiris, Onitsuka Tiger, Zod, 1 Like No Other and in boutique interesting designer collaborations like Jatin Verma, Aisha Ramadan, Dar Al Hazar, among others. The format offers a unique combination of high-street and cult brands divided in sections like Trend, Youth, Smart, Boutique, Beach & Sport, Contemporary, Denim, Footwear, Lingerie, Accessories, Stationary, Gifts, Gadgets and Art giving consumers the opportunity to trade up or down at ease.
In addition to a wholesome fashion experience, the store houses a flea market reminiscent that further adds to the quirky attitude of the brand. The store’s SOHO section is full of random and cheerful knick-knacks and gifts and includes a zone with a variety of books and a section for art and paintings. In addition, ICONIC has a complete beauty section with cosmetics, fragrances, skincare, nail care and bath & body products. Showcasing a variety, ICONIC is the quintessential place to shop for popular favorites.
This retail concept currently has 21 stores across KSA, UAE and Kuwait of which 15 stores are across Mall of Dhahran in Dhahran, Shatea Mall and Al Othiam Mall in Dammam, Riyadh Gallery, Sahara Plaza, Rimal Mall, Garden Mall, Al Qasar Mall and Oasis Mall in Riyadh, Central Park, Haifa Mall, Dome Mall, Al Rashid Mall, Al Noor Mall and Makkah Mall in Jeddah in KSA, 5 stores in the UAE are in Deira City Centre, Dubai Marina Mall, Dubai Mall in Dubai, Al Wahda Mall in Abu Dhabi and Al Ain Mall in Al Ain and 1 store in The Avenues, Kuwait.
As part of the brand’s achievements since inception, ICONIC has won the Most Admired Store Design and Most Admired Departmental Store Awards for the year 2011 at the Retail ME awards along with being awarded the 'Superbrand' status for 2012.
For more details, visit ICONIC’s Website www.theiconicstores.com and Facebook page www.facebook.com/IconicstoreME
About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 1300 outlets encompassing over 20 million square feet across the GCC, India, Egypt, Turkey, Jordan, Lebanon, Yemen, Libya, Nigeria, Sudan, Kenya, Tanzania and Pakistan.
Landmark Group has a strong workforce of 40,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Beautybay, Iconic, Emax, Home Centre, Q Home Décor, Candelite, Max, and Shoexpress. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.
The Group has also diversified in the leisure, food, hospitality and healthcare segments with Fun City, Spaces, Citymax Hotels, Fitness First, Balance Wellbeing 360, Foodmark, the restaurant division, which operates the Group's own and franchise food outlets and iCare Clinics, primary healthcare clinics for the family.
For more information please visit, www.landmarkgroup.com