Innovative Hire, bringing the chic back to events
The events season is around the corner with top names looking at Innovative Hiring Dubai in sprucing up their glitzy events
As Dubai gears up for cooler climates so does the events scene as major Fashion Houses and Automobile Manufacturers gears up to showcase their upcoming collections. From Glitzy Interior Décor shows hosted by Harper’s Bazaar Interior, to fashion events from the likes of Harvey Nichols and Bloomingdales and culinary extravaganza from Galleries Lafayette; all eyes are on Innovative Hiring Dubai, these days, to jazz up their event with furnitures that are trendy and chic while being functional and comfortable. Paul Harding, Managing Director of Innovative Hiring, is one such out of the box visionary who is focused on bringing back style and finesse to private garden parties; chic and sophistication to fashion label events and simply bring back the swag in tea parties which are taking place by the who’s who of Dubai’s elite.
Paul’s motto is “I do what I do and I do it well”. His tenure in business started back in Australia where he operated a boutique fruit shop and a furniture importing business in Victoria. He later went on to found the first boutique hotel located directly on Hikkaduwa beach in Sri Lanka before landing to Dubai. His first assignment was as a Senior Events Coordinator for DISH, a premium catering company for events before starting on his own as General Manager of Innovative Hiring.
“Dubai is a fantastic place in cross culture expressions and events and having been to many, I have realized that all events looked more or less the same. It was the same basic furniture for seating and presentation that was going around. Furnitures, contrary to what most people perceive it as, have much the same shelf life as a designer apparel; when it comes to events. Each event is conceived keeping the brand in mind, the season and the guests so why not furniture? I saw the lack of a decent furniture hire company for such events and thought of Innovative Hiring. The name says it all; it’s about Innovation and in our case it’s about Innovation in Furniture Hire. We bring new collections four times a year from Australia, much like a fashion house where designs, color and trends change every season and our furnitures reflect that.”
His concept grew into “Innovative Hiring” with a hand selected team who shared the same vision in providing something different. Paul and his team were set to change the standard of furnitures used in the events industry and their time came in 2013.
“To set ourselves apart from the rest, we teamed up with House of Bazaar, Harvey Nichols, Galleries Lafayette and Bloomingdales. Their concept in bringing chic back was our forte, and we brought in furnitures that catered to such a lifestyle experience. People who attended the event, took notice immediately and started enquiring about it and soon we were getting requests for weddings, yacht parties and luxury brand launches. The clients expected more from their events and now they knew whom to ask for. We filled in this niche well as we don’t take any event that comes to our doorstep. To be different, innovative and unique we needed to hand pick the enquiries that started flooding us.”
“I don’t venture out into any type of events, there are many companies in Dubai which tried catering to every event but their deliverables are the same. They cannot distinguish the requirement of a fashion event from a corporate team building event. That’s where I am different. I don’t take part in every event which is happening in Dubai. I just aim for a certain niche because I understand the requirements and I know that I am more than able to exceed the client’s requirements. This thought process of a singular direction is rock solid and I do not make compromises even though there might be more business coming my way.”
With a niche market in high end, chic furniture for hire; Innovative Hiring caters to the ones who dares to be different. They have recently introduced the “Rustic Range” along with the “Pastel Range”; the latter ideal for baby showers and ladies lunch meetings. Their “Provincial Range” is also creating a buzz around the art directors who are constantly updating Innovative Hiring’s collection.
With the events scene under firm hands, Paul enjoys his free time with close friends and good food. His love for the outdoors seems to challenge his innermost thoughts and translates that into new furniture concepts. Dubai is the junction of the Middle East where international brands showcases their latest trends and more and more companies are mushrooming to cater to the rise in demands. Innovative Hiring stands at the forefront and maybe even a pioneer in chic furniture hire. Their continued success comes through creativity, fore-sight and a passion to be different and better than the rest. It’s this singular approach in constantly raising the bar is what Dubai is all about and that has rubbed onto Paul Harding and his team behind Innovative Hiring.
About Innovative Hiring Dubai
Innovative Hiring Dubai is a market leader in the Gulf Cooperation Council (GCC) region for event furniture hire. Based in Dubai and servicing the entire GCC region, Innovative Hiring Dubai is known for its unique products and impeccable service. Innovative Hiring's beginning started with two small shops in International City, fast growing into our new warehouse based in DIP 2, Dubai.
The parent company, Place Settings (Melbourne), brings over 20 years of hiring experience and expertise, with most of the equipment sourced or fabricated via Melbourne, Australia, then shipped directly to UAE.