INTERNATIONAL EXHIBITORS SELECT SIAL MIDDLE EAST TO FEED MARKET DEMAND
Eight new international pavilions in 2012 as global producers tap into Middle East market to satisfy demands of growing population
SIAL Middle East, the region’s fastest growing professional trade exhibition for the food, drink and hospitality industry, is preparing to welcome eight new international pavilions to this year’s event, registering an impressive 60% growth in overseas market interest.
A total of 21 international pavilions with exhibitors from four continents will participate in the three-day industry showcase. The list of countries returning to exhibit include the US, China, Turkey, France, Vietnam, Italy, Pakistan, Argentina, Iran, Korea, Thailand, Tunisia and the UAE, with eight new destinations – Bulgaria, Brazil, Kenya, the Philippines, Poland, Portugal, Slovenia and Taiwan - making their SIAL Middle East debut.
Taking place at the Abu Dhabi National Exhibition Centre (ADNEC) from 26-28 November 2012 in strategic partnership with Abu Dhabi Food Control Authority (ADFCA), SIAL Middle East has seen a spike in enquiries from overseas, with international exhibitors keen to develop partnerships with buyers and distributors in the GCC food sector.
According to a 2011 study conducted by the Economist Intelligence Unit, demand for food imports will double by 2020 to match the growing requirements of residents with higher levels of income, climbing to US$53.1 billion by the end of the decade versus US$25.8 billon in 2010.
“A growing number of international destinations are targeting SIAL Middle East as a direct entry point into the GCC market. We have eight new international pavilions on the show floor this year, including a showcase of the best beef from Brazil and a dairy pavilion from Bulgaria,” said Mohamed Jalal Al Reyaysa, ADFCA's official spokesperson and the Chairman of SIAL's Higher Organizing Committee.
“If we look at dairy production, for example, Saudi Arabia produces nearly 30% of its domestic demand, the UAE just 17%, and the remaining GCC countries produce less than 10% of their needs; so the market is extremely receptive when it comes to partnerships with leading international producers,” said Chris Fountain, Managing Director of Turret Media, organizers of the SIAL Middle East.
Underscoring that potential Dimitar Zorov, Chairman of the Bulgarian Association of Dairy Processors, commented “Our presence at SIAL Middle East gives local and regional distributors, and importers, a great opportunity to build direct business relations with Bulgarian producers, especially as we embark on an ambitious three-year programme of promotion in the local market through our ‘EU Dairy Daily’ initiative.”
According to Alpen Capital’s 2011 GCC Food Industry Report, while 56% of consumer demand for meat products is already met through imports, a burgeoning population and disposable income growth in key markets is whetting the continued appetite of both the local market and international producers.
Saudi Arabia, the largest market in the GCC, produces nearly 60% of poultry meat and 40% of red meat consumed in the country, with the UAE, Oman and Qatar heavily dependent on imports for both segments and currently importing over 75% of market product.
“The Middle East is an important market for Brazilian beef, accounting for approximately 30% of our exports, and we believe that there is [still] huge potential” said Gabriela Tonini, Technical Coordinator for the Association of Brazilian Beef Exporters.
Brazilian exports to the UAE totalled US$2.17 billion in 2011, and trade with the Arab world increased by more than 28% to US$25.13 billion last year – led by Saudi Arabia at US$3.5 billion - with 2012 expected to see growth of up to 15% according to the Arab Brazilian Chamber of Commerce.
“Regional governments are fostering their own agricultural policies, as the issue of food security remains a priority,” said Fountain.
SIAL Middle East has grown rapidly since its inaugural edition in 2010, and in 2011 welcomed 466 exhibitors from 43 countries, and 9,707 visitors, representing a 55% and 34% increase on 2010 figures, respectively.
SIAL Middle East 2012 will also incorporate three new events as part of a co-location agreement, with Rice & Grains 2012, ITCA Abu Dhabi - the new global event from the International Travel Catering Association (ITCA) , and the Emirates International Date Palm Festival added to the event line-up. The quartet of exhibitions will welcome more than 1,000 international exhibitors including 30 national pavilions from Argentina to Vietnam.
For more information, please go to: www.sialme.com
The Abu Dhabi Food Control Authority was established in 2005 as an independent food regulatory agency for the emirate of Abu Dhabi. The Authority embodies the Abu Dhabi Government's commitment to protecting its consumers, particularly by ensuring the safety and quality of food served throughout the public.
It enforces policies and standards and conducts research and awareness campaigns to maintain a sustainable agriculture and food sector that delivers safe food to the public, protects the health of animals and plants, and adheres to sound environmental practices.
About Turret Media
A multi award winning company, Turret Media has conceptualised, developed and launched some of the most successful live events in the world and is a leading publisher within several market sectors in the Middle East.
Following more than 50 years of experience in the United Kingdom, Turret Media migrated its business headquarters to the UAE in 2006 after becoming a foundation partner of the Abu Dhabi National Exhibitions Company.
Turret Media has since been behind numerous exhibitions, conferences and consumer events in Abu Dhabi and Dubai that collectively attract some 1,400 exhibitors and deliver more than 120,000 visitors in industry sectors as diverse as renewable energy, IT, gourmet food and waste management.