International Women’s Day Campaign Launched at Mall of the Emirates
It’s a Women’s World this March at MOE: Five Inspiring Women in Dubai Honoured for their Charitable Work in Society
Dubai, UAE, 29 February 2012 – In celebration of International Women’s Day on March 8th, Mall of the Emirates has launched a ten-day campaign “It’s a Women’s World this March at MOE” from March 1st -10th to honour women in the UAE and throughout the Middle East. Embracing the official International Women’s Day theme, “Connecting Girls, Inspiring Futures,” the mall will be honouring five diverse women in Dubai who, through their own inspiring stories and commitment to charitable work, reflect the strong, independent and admirable qualities underlying the campaign.
During this period, Mall of the Emirates is also marking the onset of the Spring/Summer 2012 fashion season. A Style Guide featuring on-trend fashion tips for the season and retail offers has been specially created for shoppers. The Guide lists offers across a number of the mall’s stores with offers ranging from Kurt Geiger, Harvey Nichols, DVF, See by Chloe, Sephora, Pullman and Kempinski Hotels, and Armani Café, just to name a few.
A series of activities and promotions will also be going on throughout the mall and on social media channels. There will be exclusive shopping discounts and women will have the opportunity to support the campaign by having their photo professionally taken and share why they love being a woman. Photos will be uploaded to Mall of the Emirates Facebook page and posted in the galleria to share. In addition, shoppers can enter to win a five-day holiday for two to the Maldives just by spending AED 650 in any fashion stores.
“Women in the region have made tremendous strides in society and we want to commend them for their hard work as part of the International Women’s Day celebration,” said Fuad Sharaf, Senior Asset Director - Asset Management, Shopping Malls. “In addition to the women-only promotions, we are presenting five inspirational women in the community who have dedicated their lives to charitable initiatives close to their heart. This is in effort to create unity between motivated women and inspire future generations.”
The following women were chosen to represent the campaign for their admirable qualities, achievements, challenges overcome and their tremendous dedication to charitable works: Ayesha Kelaif in support of the Dubai Animal Rescue Centre (DARC), treating and fostering abandoned animals in the UAE; Lama Bazzari in support of NStyle Internationals’ Give N Style, empowering women through education; Ebtisam Abdulaziz in support of START, using art to heal and educate poor children in the Middle East; Saher Shaikh in support of Adopt-a-Camp, providing supplies and assistance to laborers; and Katrina Thornely in support of Emirates Arthritis Foundation, generating awareness and providing financial assistance to arthritis patients.
International Women’s Day is celebrated throughout the world to inspire women and to celebrate their remarkable achievements. Mall of the Emirates seeks to unite the diversity of women throughout Dubai and the UAE on this special day and support their work. Women are encouraged to display their pride in being a woman by wearing a badge in the shape of the female symbol, which will be handed out within the mall during the campaign.
All mall promotions and tips will be listed in the Style Guide and on the Mall of the Emirates Facebook page as well as full profiles of each featured woman. The page can be visited at: http://www.facebook.com/MallOfTheEmirates.
About Mall of the Emirates:
Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The two-level shopping centre currently features 520 international brands including 233,467 sqm of department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen multiplex cinema, the world-renowned Ski Dubai - the Middle East’s first indoor ski resort and snow park - a five star Kempinski hotel, a four star Pullman Hotel and 85 coffee shops and restaurants. The mall also has a 500 seat capacity community theatre and accompanying arts centre – DUCTAC. The mall has recently added its new luxury wing, the Fashion Dome.
About Majid Al Futtaim Properties:
Majid Al Futtaim Properties is the leading developer of shopping malls together with hotels and mixed-use community projects in the MENA region. Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment in the Middle East and North Africa (MENA). It currently owns and operates ten world-class shopping malls in the region with three of its flagship projects based in Dubai. Majid Al Futtaim Properties has earned numerous accolades and awards from international organizations that have recognized its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 140 million visitors during 2011.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 80 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and VOX Cinemas and many more, and a host of delicious fine dining outlets.