It takes 96 people. To Fly. To Serve
It takes 96 people. To Fly. To Serve
UAE, 18 November 2013- Air travel – it’s as simple as book, pack, fly. Or is it? Behind the scenes, there’s a whole army of people that come together to get each customer in the air. In fact, 96 people as research from British Airways reveals.
To coincide with its latest ‘To Fly. To Serve’ campaign, British Airways has calculated the essential people involved in the customer journey in order to fly from Dubai or Abu Dhabi to London. It includes 96 different roles, across 18 different departments, using over 11 external suppliers in the process. The figures rise to 107 roles for premium customers – which can include the additional benefits of fast track boarding, lounge access and personal meet and greets.
And following the findings that it takes 96 people to get each customer in the air, British Airways is launching special fares to the UK, Europe, USA and Canada across all cabins, until 26 November for travel until 31 July 2014. Seats are available to London from AED 2,635* in World Traveller, AED 4,465* in World Traveller Plus, AED 10,985* in Club World, and AED 21,485* in First. As a bonus, the first 100 customers to book both their flights and hotel via ba.com will receive complimentary Heathrow Express tickets. The Heathrow Express is the fastest way into Central London from London Heathrow Terminal 5, departing every 15 minutes with a journey time of just 21 minutes.
Paolo De Renzis, British Airways commercial director, Middle East and Central Asia, said: “Customer experience is at the centre of everything we do, although when you take a step back and calculate how many different people are involved in making a journey possible, the figure is quite astounding. Our research shows just how much work goes on behind the scenes in order for us to fly more than 100,000 passengers each day.”
Abigail Comber, British Airways head of marketing, said: “The research gave us a real appreciation for every single person that makes flying a seamless process. From the tug driver to the ramp agent, from NATS air traffic control to our chefs – there’s more people than you realise, that get you from A to Z.”
Before flying there are 23 crucial roles behind the scenes working to ensure everything is in place for your flight. On the day you fly, there are 38 people that contribute directly to getting you in the air.
On board there’s an average flight team of 16 people, including cabin crew, Captains and Senior First Officers, and upon landing there’s 19 people that ensure your safe arrival.
On board a typical long-haul Boeing 747 flight, there will be 1,263 items of metal cutlery, 735 glasses, 233 toothpicks, 337 copies of High Life magazine, 2,000 ice cubes, 99 full bottles and 326 quarter bottles of wine, 58 toilet rolls, 337 donation envelopes to ‘Flying Start’ charity, and 40 skyflyer packs for children.
A full timetable of British Airways' flights to London and beyond is available online at ba.com – where customers can book, pay and check-in online for their flights.
*Terms and conditions apply. Visit www.ba.com for full offer details.
About British Airways:
· 2012 marked the airline’s 80th anniversary of flying to the Middle East.
· British Airways has a worldwide route network that covers more than 175 destinations in 75 countries.
· The airline is one of the world's largest international airlines carrying approximately 36 million passengers around the world every year.
· The airline offers a choice of four cabins on the majority of its longhaul services.
· The airline is investing in new aircraft, new cabins, new technology and new routes.
· British Airways operates the majority of flights from Terminal 5, its home at London Heathrow. This terminal is capable of handling 30 million customers a year and is the size of 50 football pitches.
· British Airways is two years into a more than £5bn investment in new aircraft, smarter cabins, elegant lounges and new technologies to make life more comfortable in the air and on the ground.