JOHNNY ROCKETS ROCK & ROLLS THROUGH 2016
The original and best All-American Diner celebrates 20 years in the UAE
Dubai, UAE – February, 2016 – Johnny Rockets, home of the original hamburger, is proud to be rocking and rolling through 2016 – its 20th year in the UAE. The uber-retro, 50’s-inspired diner has taken pride in uniting UAE residents and tourists to an all-American classic hub in the region since 1996. One of the first burger joints in the UAE, the brand has maintained an edge over other concepts by offering great tasting food, an authentic Americana look and feel, tabletop jukeboxes and authentic décor, and is proud to have added 13 additional outlets to their original venue located on Jumeirah Beach Road over the years.
Assuming the guise of a ’50s diner, Johnny Rockets aims to transport diners back to the era of bobby socks and rock ‘n’ roll. Every original Johnny Rockets restaurant boasts great tasting food from a menu of favorites including juicy hamburgers, classic sandwiches, and hand-dipped shakes and malts. Johnny Rockets famous 1/3 pound hamburgers are made with 100% fresh, never frozen, Certified Black Angus beef seasoned and made to order. This month, the team is excited to add two new savory items to mark its 20th year in the Emirates, adding to their range of classic hamburgers including The Original and Route 66.
Johnny Rockets takes the hamburger to the next level with the introduction of the Wagyu hamburger. Featuring a delicious, hand-pressed 150-gram Wagyu beef patty served on a toasted, buttery brioche roll, topped with Portobello mushrooms, tomatoes, onions, crisp lettuce and mayonnaise, the Wagyu hamburger will entice guests looking for their next favorite at the classic all-American diner. The new Wagyu burger is currently available only at the Sheikh Zayed Road outlet.
Available for a limited time only is the Portobello Mushroom Chicken Sandwich. Customers can now indulge in Savoury Portobello Mushrooms and melted Swiss cheese atop our grilled, marinated, farm fresh chicken breast. Finished with a crispy lettuce mix and served on a caramelised potato roll. The special is available at all 14 UAE outlets.
For a sweet ending, diners can complete their Johnny Rockets experience by indulging in a selection of all-new, comforting, Southern-style desserts. Options include the All Star American Apple Pie, Deep Fried Chocolate Cheesecake and Cheeky Chocolate Cake.
Enjoy the Johnny Rockets menu at 14 outlets across the UAE. For more information, please visit www.johnnyrockets.com.
About Johnny Rockets
Johnny Rockets is an international restaurant franchise that offers food and fun reminiscent of feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including made-to-order hamburgers, crispy fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service, upbeat music and dancing servers, contributing to the chain’s signature atmosphere of relaxed, casual fun. There are over 330 Johnny Rockets corporate and franchise-owned restaurants in 32 states and 26 countries on five continents, including 17 Six Flags amusement park locations and 11 Royal Caribbean cruise ships.
The Johnny Rockets brand is well represented in the GCC, operating 35 franchised restaurants across the UAE (14), Kuwait (10), Saudi Arabia (4), and Bahrain (3). The business model is successful in a variety of footprints and a wide range of venues ranging from 500 to 2,500 square feet.