Kempinski Hotel Mall of the Emirates and Mall of the Emirates hosts 10th Annual Stollen Cake Sale
Fundraising event sells a record 700 metres of cake, raising AED80,000 for Dubai Center for Special Needs
Dubai, 5 December 2015: Kempinski Hotel Mall of the Emirates, in partnership with Mall of the Emirates, raised AED 80,000 for the Dubai Center for Special Needs over the weekend through the sale of its longest string of Stollen cake yet. Measuring a staggering 700 metres, this is the 10th consecutive year the hotel’s skilful culinary team has baked a traditional Stollen cake to mark the start of the festive season.
The Stollen, a festive variety of the traditional German fruitcake, took a team of 15 chefs weeks to prepare, and with the help of 60 volunteer team members the event was a resounding success. The cake was displayed at the Mall of the Emirates from 10:00am onwards on Saturday morning and was sold out in nine hours. The fun-filled family event featured lots of festive entertainment, including a visit from Santa Claus, and shoppers were also treated to delicious samples of Stollen cake by students from the Dubai Center for Special Needs who lent a helping hand at the event.
Grant Ruddiman, General Manager of Kempinski Hotel Mall of the Emirates said, “The Annual Stollen Charity Cake Sale has become somewhat of an institution for us at the hotel and it’s great to see our employees come to together at the start of the festive season to spread holiday cheer in the community.” He added, “We set a new record this year and I would like to thank everyone that came along and supported our charity cake sale this weekend.”
“We are delighted to host the Annual Stollen Charity Cake Sale for the 10th consecutive year at Majid Al Futtaim’s luxury shopping destination, Mall of the Emirates, and to ring in the holiday season together with our partners Kempinski Hotel Mall of the Emirates. This event is a cherished tradition for us and our loyal shoppers and one which we look forward to all year,” said Hussain Moosa, Associate Director for Shopping Malls, Majid Al Futtaim Properties, “I would like to thank the students from Dubai Center for Special Needs, our mall staff, partners, volunteers and shoppers that supported this important fundraising event, and together created a great moment to kick off the festive season activities at the mall.”
Dr. Mahshid Salehi, Director of the Dubai Center for Special Needs (DCSN), said: “The Kempinski Hotel Mall of the Emirates has been supporting us for many years. In addition to the annual Stollen charity that we look forward to every year, the hotel has helped DCSN by offering our students work placements in the past, which are a very valuable and integral part of our curriculum. The charity cake sale is a highlight on our annual calendar and many of our students were at Mall of the Emirates to enjoy this festive and noble event.” Dr. Salehi added: “We would like to thank the entire team at Kempinski Hotel Mall of the Emirates and Mall of the Emirates who have worked around the clock for weeks to make this event happen.”
About Mall of the Emirates
Mall of the Emirates is the world’s first shopping resort and flagship luxury destination, and welcomes close to 40 million visitors annually. Home to more than 630 international stores, totalling 255,489 sqm of retail space, the mall offers more than 80 of the world’s most prestigious brands housed in the Fashion Dome and Via Rodeo, such as Louis Vuitton, Chanel and the Middle East flagship for Prada.
A dining destination with more than 100 restaurants and cafés, Mall of the Emirates also features major department stores including Harvey Nichols and Debenhams, as well as fashion, lifestyle, sports, electronics, home furnishing outlets and the largest Carrefour hypermarket in the city.
With direct access to the Dubai Metro, the mall’s unique family leisure offerings include Ski Dubai - the Middle East’s first indoor ski resort and snow park, VOX Cinemas - the largest cinema ever built in the Middle East with a 24-screen entertainment complex, a Magic Planet, and the Dubai Community Theatre and Arts Centre. Two 5-star hotels, the Kempinski Mall of the Emirates and Sheraton Dubai Mall of the Emirates Hotel, adjoin the mall.
Mall of the Emirates’ AED 1 billion multi-stage redevelopment project, Evolution 2015, completed in September 2015 introduced one quarter of the region’s best-loved shopping destination completely new to shoppers, including brands making their UAE debut, new luxury, dining, lifestyle and entertainment concepts, and a retail extension on Level 2.
In 2012, the International Council of Shopping Centers ranked Mall of the Emirates as the seventh most profitable shopping centre in the world by sales per square foot, and first in the Middle East. Mall of the Emirates opened in 2005, and is located in Al Barsha on Sheikh Zayed Road. The mall is owned and managed by Majid Al Futtaim the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa. For more information, please visit: www.malloftheemirates.com or www.facebook.com/MalloftheEmirates
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 13 international markets, employing over 27,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 18 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, operating a portfolio of 65 hypermarkets and 85 supermarkets in 12 countries.
Majid Al Futtaim operates 175 VOX Cinema screens and 19 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing 'Najm' and “Voyager” credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints and lululemon athletica, and a healthcare business that operates a network of City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also operates in the food and beverage industry through a partnership with Gourmet Gulf.
About Kempinski Hotel Mall of the Emirates
Priding itself on offering guests innovative experiences, Kempinski Hotel Mall of the Emirates has some of the most unique and stylish room products in the region. Fifteen stunning Ski Chalets marry sand and snow, offering views of the Arabian Gulf on one side and ski slopes on the other. The über-sleek Executive Tower Suites and the luxurious Presidential Suite are an exercise in modern elegance and provide an exclusive haven for discerning guests. Each of the hotel’s 393 deluxe rooms and suites is equipped with a large plasma flat-screen TV with access to 80 international satellite channels, as well as a DVD and multi-media player. In addition, all rooms have a fully furnished dining area as well as stylish and well-appointed marble bathrooms.
For more information about the hotel, or to make a reservation, head to the website: www.kempinski.com/en/dubai/mall-of-the-emirates or call +971 4 341 0000