Kempinski’s newest Dubai property exceeds expectations in first year of operation
Kempinski Hotel & Residences recognized as market leader on Palm Jumeirah
Dubai, May 1, 2012; Kempinski announced that its newest property in Dubai, located on the iconic Palm Jumeirah, has exceeded performance expectations and has been recognized as a market leader, winning two prestigious awards at the 2012 World Travel Awards last night. Kempinski Hotel & Residences was named “Middle East’s Leading Penthouse” and “Middle East’s Leading Lifestyle Residences”.
General Manager Burkhard Wolter commented “We are delighted to be recognized by both discerning travellers and our industry peers as offering something truly unique in Dubai’s competitive market. Our success to date reflects the quality of our product and service, which provides guests the luxury of unparalleled space and privacy on Dubai’s most popular destination, the Palm Jumeirah.”
During its first eight months of operation, Kempinski Hotel & Residences Palm Jumeirah has shown progressive growth in occupancy rates, as well as average rate increases due to high demand, which enabled the property to exceed pre-defined targets for the period. The all-suite beach property continues to operate with high occupancy levels, exceeding budgeted room revenue by 14% year to date, as its luxurious suites, penthouses and villas, remain popular with guests.
The unique concept of the property with its spacious suits, penthouses and villas offer the comfort of a residence blended with the convenience of five-star hotel facilities, perfect for both families and couples has attracted guests from various markets with the UK, Germany, GCC and CIS countries taking the lead. Guests staying at Kempinski Hotel & Residences Palm Jumeirah exceed the Dubai average length of stay of 3.6 days, enjoying the property for an overall average length of stay of 6 nights, at the highest average rate on Palm Jumeirah.
The lush gardens and award-winning penthouses at Kempinski Hotel & Residences Palm Jumeirah have also been the setting of some of the most exclusive events on Dubai’s social calendar. Dubai’s newest hotspot is now gearing up for summer with special promotions designed for Summer Surprises and Ramadan, as well as culinary events for residents and guest at its signature restaurants.
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