KEY INDUSTRY PLAYERS RUSH TO SIGN UP EARLY TO MAXIMISE RETURN ON INVESTMENT AT GIBTM 2013
Early booking rates available until 15 July 2012
Dubai, 19 June 2012: Record satisfaction levels among exhibitors have led to an increase in early bookings for next year’s Gulf Incentives, Meetings and Business Travel Exhibition (GIBTM), which will be held at the Abu Dhabi National Exhibition Centre (ADNEC) from 25 to 27 March 2013.
A survey of exhibiting partners following this year’s GIBTM showed that 95 per cent believed the event delivered the right audience for their business and as a result they were keen to sign up again and capitalise on the extensive year-round global and regional marketing campaign, valued at over AED12.5 million (US$3.4 million).
Exhibitors that have already signed up for next year’s event include the Dubai Department of Tourism & Commerce Marketing, Sharjah Commerce & Tourism Development Authority, Oman Ministry of Tourism, Hungarian Tourism and the Abu Dhabi Tourism & Culture Authority.
Gillian Taylor, Business Tourism/MICE Manager, Abu Dhabi Tourism & Culture Authority, said an increase in regional buyers and walk-in visitors helped to give this year’s show a buzz and greater energy. “GIBTM is always successful for us and gives us a great opportunity to showcase Abu Dhabi to the hosted buyers and the global industry through the news stories that emanate from it. It is definitely the region’s ‘must attend’ business events trade show,” she said.
Companies signing up early can benefit from year-round exposure on the website (www.gibtm.com) and dedicated GIBTM social media channels. They will also gain valuable pre-show exposure to buyers who use the online exhibitor directory as a supplier’s guide. All exhibitors participating in GIBTM can also make the most of additional marketing opportunities including press release exposure through their dedicated exhibitor portal.
Craig Tunstall, Project Director for technology provider Eventware, said: “As a first-time exhibitor, GIBTM has been really productive. There has been a lot of interest especially from Saudi Arabia and we saw a number of high-quality people with good questions. There is great potential in the Middle East market and GIBTM is the best forum for our technology. It is a springboard for launching the partnership and a brand we want to align ourselves with.”
As well as being eligible for the early booking rate, organisations that sign up early will benefit by using the event as a year-round marketing tool, according to Lois Hall, GIBTM Event Director for Reed Travel Exhibitions. “Our primary aim is to deliver quantifiable return on investment for everyone attending and we conduct extensive post-show research each year to ensure all of our attendees are completely satisfied with their experience.
“At last year’s GIBTM, Hosted Buyers had an average combined spending power of US$827.5 million and there was a 25 per cent increase in buyers originating from the Middle East. GIBTM 2012 witnessed a 100 per cent increase of senior-level corporate decision markers coming from the Kingdom of Saudi Arabia, one of the most affluent destinations in the world, with immense spending power,” she said. “These budgets, combined with the opportunities created as a direct result of the pre-scheduled appointment system, allows GIBTM to continue to push both inbound and outbound meetings business in the Gulf.”
Reed Travel Exhibitions is encouraging companies to take advantage of the opportunities available at this three-day business event. Exhibitors who confirm their participation by July 15, 2012, will secure the early booking rate. Companies interested in exhibiting at GIBTM 2013 should contact Danielle Keogh, Head of Sales for GIBTM, by emailing Danielle.email@example.com or calling +44 208 910 7191.
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GIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (www.aime.com.au), GIBTM (www.gibtm.com), CIBTM (www.cibtm.com) AIBTM (www.aibtm.com) and Business Travel Market (www.businesstravelmarket.co.uk).
GIBTM is the annual global meetings and incentive exhibition held in Abu Dhabi, UAE. GIBTM is ABC Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only.
Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.
The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market.
2012 sees the launch of two exciting new events with The Spa & Wellness Summit taking place in Austria Tyrol (10-12 September) and ILTM Americas launching in Mayakoba, Mexico (1-3 October). Furthermore, April 2013 will see RTE launch World Travel Market Latin America in São Paulo, Brazil (23-25 April). In 2011 RTE’s 13 events were the catalyst for £2,807 million worth of travel and tourism business deals. RTE is a business unit of Reed Exhibitions.