Lights off for action
Radisson Blu Hotel, Dubai Media City to observe Earth Hour
Energy saving initiatives and recycled batteries drive
Earth Hour on March 26 2011 - 20.30 to 21:30 hours
March 2011: The Radisson Blu Hotel, Dubai Media City is actively supporting energy saving initiatives including a drive to recycle batteries in support of the Earth Hour campaign, according to Pasquale Baiguera, the hotel’s General Manager.
Earth Hour, launched 2007 in Australia by the WWF, the global conservation organization, calls for people, communities and cities to turn off their non-essential lights for one hour starting at 20:30hours local time. A record 128 countries and territories joined the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common – our planet.
Baiguera said that during Earth Hour the hotel’s lobbies and outlets, such as Certo and ICON Bar & Lounge will use minimal lighting. Meanwhile, the hotel’s exterior lighting will ‘shut down’ and LED floor lights will be beamed throughout the night.
“We believe that small steps will lead to big changes. Like in previous years, we will once again run our recycle batteries initiative in ICON Bar & Lounge,” Baiguera said. “A special offer at ICON Bar & Lounge is ‘bring 5 used batteries and get a free pre-selected drink”, he concluded. This offer will be valid between 20:30 to 21:30 and it is only for one use per person, i.e. one free drink per transaction.
“The challenge of recycling batteries remains a large one for environmentalists, worldwide. Heavy metals and other toxins released by batteries in landfills can seep into the soil and eventually reach the water system,” Baiguera concluded.
Radisson Blu Hotels & Resorts (formerly Radisson SAS Hotels & Resorts), part of The Rezidor Hotel Group, offers first class service, providing guests with a contemporary, upscale hospitality experience. Radisson Blu has received numerous awards for Best Hotel Chain and is renowned for its "Yes I Can!" spirit of service and the "100% Guest Satisfaction Guarantee". September 2005 saw the roll out of a free broadband service across the portfolio - the first international hotel chain to offer this service. Radisson Blu currently includes almost 250 hotels either in operation or under development and with more than 58,000 rooms in Europe, the Middle East and Africa.