LIGHTS OUT FOR SHERATON DUBAI CREEK HOTEL & TOWERS: HOTEL GOES DARK FOR EARTH HOUR 2013 AS PART OF WORLDWIDE MOVEMENT FOR ENVIRONMENT
Sheraton Dubai Creek Hotel & Towers to stage a cocktail event on March 23
DUBAI, UNITED ARAB EMIRATES, March 23, 2013 – Sheraton Dubai Creek Hotel & Towers will join millions around the world in turning off lights for Earth Hour 2013 to illuminate a powerful message about environmental awareness and action.
Earth Hour 2013 takes place on March 23 at 8:30 p.m. local time. Created by the World Wildlife Fund (WWF), Earth Hour is the largest movement for the planet in human history, spanning 7,000 cities, 152 countries, with a digital reach of 200 million.
This year’s theme is “Uniting People to Protect the Planet.” With that in mind, Sheraton Dubai Creek Hotel & Towers will activate a range of energy-saving measures during Earth Hour. Sheraton Dubai Creek Hotel & Towers will turn off exterior signage lighting; dim or turn off non-essential interior lighting; use candlelight in appropriate public areas such as restaurants and bars; and use of social media and in-room television messages to inform guests about Earth Hour observances.
Last year, Earth Hour broke records to cement itself as the largest voluntary action for the environment. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common – our planet.
“It’s a privilege for us to support such a powerful movement with such a simple gesture,” said Heinz Grub, Area Manager of Dubai and General Manager of Sheraton Dubai Creek Hotel & Towers. “Earth Hour also reflects a philosophy we try to practice year-round: The small steps each of us take can make a big difference together.”
Starwood’s pioneering Global Citizenship philosophy reflects the same dedication to sustainability among its 171,000 associates worldwide. In 2012, more than 650 hotels participated in Earth Hour in various ways.
This year will mark Starwood’s fifth annual participation in Earth Hour, making it one of the largest worldwide companies to make a pronounced global statement with a voluntary hour of darkness. Earth Hour is just one of the many ways Starwood acts in support of its 30/20 by 20 goals, which is the company’s commitment to reduce energy consumption by 30% and water consumption by 20% by 2020 across its entire portfolio.
Sheraton Dubai Creek Hotel & Towers is located on Baniyas Street, +9714 228 1111. Online: www.sheratondubaicreek.com, @sheratondxb.
About Earth Hour
Earth Hour is a global environmental initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 23, 2013 at 8:30 PM to show their support for environmentally sustainable action. In 2013, Earth Hour’s I Will If You Will concept invites individuals and organizations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2012 involved hundreds of millions of people in 152 countries across every continent, receiving reports as ‘the world’s largest campaign for the planet’.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.