Lufthansa’s “Virtual Postcard” flies around the Globe
Running from now till August 31, 2011
Lufthansa today launches an exciting app for travel fans in the UAE, Saudi Arabia, Kuwait, Oman and Qatar. From now until August 31, 2011, the public can visit http://lufthansa.com/virtual-postcard and start sending postcards from exquisite travel destinations served by Lufthansa to their friends and families.
Virtual postcards can be sent via social networking sites facebook, twitter and LinkedIn. Recipients of the postcards have to virtually ‘stamp’ the cards, and the more virtual stamps from friends a sender gets, the better their chances of winning - with the first prize of two Lufthansa Business Class tickets to any destination in Europe up for grabs.
“Social media is definitely the way forward,” said Peter Pollak, Lufthansa’s General Manager UAE and Director Gulf, Afghanistan & Iraq / Stefan Loecherbach, Director Saudi Arabia & Bahrain, Lufthansa German Airlines. “Through social media, we get to communicate directly and interact with our customers and their friends. We launched our Virtual Postcard as a fun and entertaining way to engage with customers and allow them to share their love of travelling with friends across their online networks.”
As well as the two Business Class flights to Europe, there are second and third prizes of an Economy Class ticket to Europe and an Economy Class ticket Germany for the Virtual Postcard senders who collect the most stamps.
All participants will receive a special code to unlock a fare discount for future Lufthansa flights taken between 1 September and 31 December 2011.
Residents of UAE, Saudi Arabia, Qatar, Kuwait and Oman are invited to participate, and friends and families from anywhere around the world can stamp the cards.
For more information, visit: http://lufthansa.com/virtual-postcard.
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Deutsche Lufthansa AG is an Aviation Group comprising around 400 subsidiaries and affiliates. The Lufthansa Group is dedicated to quality and innovation, safety and reliability. Headquartered in Germany, the Group operates in five business segments – passenger transportation (Passenger Airline Group), logistics, MRO, catering and IT services. Passenger transportation is the Group’s core business: The airlines engaged in the passenger transportation business are Lufthansa Passenger Airlines (including Lufthansa Regional and Lufthansa Italia) Austrian Airlines, British Midland, SWISS and Germanwings as well as stakeholdings in Brussels Airlines, JetBlue und SunExpress. In the 2010 business year, the airlines in the Lufthansa Group welcomed more than 90 million passengers on board their flights, making it Europe’s leading airline grouping. Operating through the Frankfurt, Munich, Vienna, London-Heathrow, Brussels and Zurich hubs, Lufthansa, Austrian Airlines, British Midland, Brussels Airlines and SWISS jointly serve 283 destinations in 105 countries on four continents. The Group fleet currently consists of 710 aircraft – on order are another 155, valued at a total of 15 billion euros at list price and scheduled for delivery between 2010 and 2016. With its ongoing expenditure in fleet renewal, the Group is consistently making the fleet more cost-efficient and its operations more environment-friendly. End of 2010 the Lufthansa Group employed more than 117,000 people. In the 2010 business year, it returned revenues totalling 27.3 billion euros. The Group is managed by an Executive Board of four members: Christoph Franz, Chairman and Chief Executive Officer Deutsche Lufthansa AG, Carsten Spohr, Member of the Executive Board and Chief Executive Officer of Lufthansa German Airlines, Stefan Lauer, Member of the Executive Board and Chief Officer Group Airlines and Corporate Human Resources, and Stephan Gemkow, Member of the Executive Board and Chief Financial Officer. More details at www.lufthansa.com.