MAJID AL FUTTAIM PROPERTIES APPLIES THE HEAT THIS DSS 2011
The UAE’s 3 favourite malls will offer AED 1.5 million in prizes
Dubai, United Arab Emirates, 29 May 2011 – Majid Al Futtaim Properties’ are applying the heat this Dubai Summer Surprises (DSS) as the Dubai’s three favourite malls come together to offer a greatShop and Win promotion in addition to an array of exciting entertainment options at each of the signature locations across the Emirate.
As a Key Sponsor of DSS for the 14th consecutive year since this government led initiative was introduced, Mall of the Emirates, Deira City Centre and Mirdif City Centre, come alive with its myriad entertainment offerings and Shop and Win promotion that will see weekly winners each win aAED 300,000 shopping spree. In total, AED 1.5 million will be given to lucky winners over the 5-week campaign.
From 22 June, any visitor who visitsany of the 3 flagship malls and spends a combined total of AED 300 will get the chance to win weekly prizes of AED 300,000. Entering these lucky prize draws couldn’t be easier with Majid Al Futtaim Properties hassle-free e-coupon system. Simply present your receipts at any of the customer service desks and register your data electronically into the system, which will enter you into the draw to win.
Once registered, eligible shoppers receive their e-coupons via SMS sent straight to their mobile phone, and, on their next spend they can simply present their mobile phone number to enter the draw again.
Mall of the Emirates Vice President, Fuad Sharafsaid, “This is the second year that we have been able to offer triple the choice by combining our three Dubai malls, Deira City Centre, Mall of the Emirates and Mirdif City Centre. This also gives customers triple the chance to win and in our 14th consecutive year as a Key Sponsor of DSS, Majid Al Futtaim Properties is set to once again offer visitors irresistible offers and its exciting blend of entertainment for the entire family.”
Majid Al Futtaim Properties
Majid Al Futtaim Properties is one of the region's most prominent property and shopping malls developer. Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment in the Middle East and North Africa (MENA). It currently owns and operates ten world-class shopping malls in the region with three of its flagship projects based in Dubai. Majid Al Futtaim Properties has earned numerous accolades and awards from international organisations that have recognised its leadership and the quality of its properties.
Mall of the Emirates, the world’s first shopping resort, houses over 520 international retail brands including 60 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and CineStar Cinemas and many more, and a host of delicious fine dining outlets.
About Mall of the Emirates:
Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The two-level shopping centre currently features 520 international brands including 233,467 sqm of department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen multiplex cinema, the world-renowned Ski Dubai - the Middle East’s first indoor ski resort and snow park - a five star Kempinski hotel, a four star Pullman Hotel and 85 coffee shops and restaurants. The mall also has a 500 seat capacity community theatre and accompanying arts centre – DUCTAC. The mall has recently added its new luxury wing, the Fashion Dome.
About Deira City Centre:
Deira City Centre is the original flagship mall in the Majid Al Futtaim Properties portfolio. Launched in 1995, it pioneered the concept of combining shopping and entertainment in the region. It remains one of the region’s most visited destinations, attracting over 19 million visitors a year.
The Centre has over 370 stores including its anchors – Carrefour, Debenhams, Iconic, Sharaf DG, Virgin Megastore and Paris Gallery. It prides itself with its wide range of mid-market popular brands such as Zara, New Look, Forever 21, H&M, Gap and Splash, as well as a host of electronic stores.
In addition to offering a great and convenient shopping experience, the Centre also features City Centre Hotel and Residence, managed by Pullman; CineStar Cinemas, an 11-screen multiplex cinema, Magic Planet family entertainment centre, as well as a food court and several international restaurants and cafes; dedicated tourist services; and a Metro Station at its doorstep.
About Mirdif City Centre:
Mirdif City Centre is the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, the leading shopping centre pioneer in the MENA region. Mirdif City Centre offers a spectacular architectural backdrop to a very impressive list of retail and entertainment concepts - many of which are new to the area.
Strategically located on Emirates Road and Tripoli Street along Dubai’s Eastern growth corridor, Mirdif City Centre offers easy access with 12 entry and exit points at different levels of its 7,000 vehicle car park. The shopping mall is the first in the region to follow ecologically friendly and sustainability compliant construction techniques from its early design stages and is in the process of acquiring a Gold LEED certification.
With a gross leasable area extending to 196,000 square metres, it is home to 430 world class stores and a market mix that includes brands from retailers in key categories such as convenience, service, fashion, home, electronics, entertainment and leisure, giving shoppers a wealth of choice. Key anchor stores include Carrefour, Cinestar Cinemas, Debenhams, Emax, Centrepoint, Crate & Barrel, Home Centre and Fitness First.
The Centre’s entertainment includes some new and unique leisure concepts such as a special children’s ‘edutainment’ centre - Playnation with an indoor ‘iFLY’ sky diving experience, a 12 lane bowling alley, Soccer Circus Dubai, an Aquaplay area for younger children and a 10 screen multiplex cinema.
The AED 3 Billion centre was funded by Majid Al Futtaim Properties and Emirates National Bank of Dubai.