Marriott Hotel Guests Can Now Ask Anything, Anytime, Anywhere with the Innovative Mobile Request Chat Feature on the Marriott Mobile App
Dubai, Jordan and Cairo hotels amongst first to roll out the new Mobile Request feature
Dubai, UAE – June 24, 2015 –Travelers everywhere will be able to instantly connect with 500 Marriott Hotels worldwide before, during and after their stays using the new Mobile Request option on the Marriott Mobile app. Specifically designed to request services and amenities, the new feature is being introduced at 46 Marriott hotels across the globe including the Dubai Marriott Harbour Hotel & Suites in the UAE, Amman Marriott Hotel in Jordan and Cairo Marriott Hotel & Omar Khayyam Casino in Egypt. The service will also be rolled out this summer to the entire global portfolio of Marriott Hotels, which is the flagship brand of Marriott International, Inc. (NASDAQ:MAR).
Mobile Request will be available to the 50 million members of Marriott Rewards, the company’s loyalty program. Members who have upcoming reservations will be able to instantly communicate with their hotel in two ways. The industry-leading “Anything Else?” feature offers guests two-way chat functionality to have conversations in real time with the hosts at Marriott Hotels who can fulfill and confirm their requests instantly. It also offers a drop-down menu with the most requested services and amenities, such as extra towels and pillows. Introduction of the Mobile Request chat feature represents the broadest global communications rollout of its kind in the hotel industry.
“Some 75 percent of people travel with one or more mobile devices and the percentage is higher amongst younger travelers,” said Neal Jones, Chief Sales & Marketing Officer, MEA at Marriott International. “We know that today’s travelers want a mobile experience built around their changing needs and desire to communicate on their terms. Mobile Request is the brand’s next evolution since it introduced mobile check-in, checkout and room ready alerts worldwide.”
“Offering innovative mobile and digital solutions is central to Marriott’s commitment to helping its guests maximize all aspects of their travel experience and have ready access to the places, people and things that matter to them most. Mobile Request will be introduced at additional Marriott International brands after the rollout for Marriott Hotels is completed this summer as part of the company’s connected guest mobile strategy to engage travelers before, during and after their stays,” added Jones.
In testing, Mobile Request proved beneficial for guests in transit who needed to request services and amenities before their hotel arrival, such as having a car service meet them at the airport. Guests on the road can simply tap once on the Marriott Mobile app icon and be instantly connected to their hotel, rather than having to find the hotel’s phone number and punch in ten or more digits. For guests who have checked in and might be in a business meeting or in their guest room rushing to get ready for an engagement, Mobile Request gives them immediate access to the hotel, rather than having to call or visit the front desk. Of the more than 10,000 Mobile Requests made by guests during testing, 80 percent of guests chose the “Anything Else?” two-way chat option.
With Mobile Request, Marriott Rewards members can order services and amenities directly from their mobile devices, beginning up to 72 hours before their stay. Guests can download the free Marriott Mobile app from the Apple iTunes Store, Google Play and at www.marriott.com/marriott/mobile-apps.mi. Guests can also easily enroll in Marriott Rewards at no charge at http://www.marriott.com/rewards/rewards-program.mi.
About Marriott Hotels
With 500 hotels and resorts in nearly 60 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom, Future of Meetings and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com.
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About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is a leading global lodging company based in Bethesda, Maryland, USA, with more than 4,100 properties in 79 countries and territories and reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.