MARRIOTT HOTELS TO SHOWCASE THE MOST IMMERSIVE 4-D VIRTUAL REALITY TRAVEL EXPERIENCE AT ATM
Using Oculus Rift Technology, #GetTeleported Imagines the Future of Travel
Dubai, UAE, 22 April 2015: In its mission to redefine the future of travel, Marriott Hotels, the flagship brand of Marriott International, is taking an unprecedented leap into the future of travel with Oculus Rift virtual reality technology. The brand’s Teleporter will be on display from 4th May to 7th May at the Arabian Travel Mart (ATM) in Dubai as part of Marriott Hotels’ Travel Brilliantly campaign. Pre-selected visitors of the Marriott International booth at ATM will have the opportunity to #GetTeleported instantly to see, hear and feel what it is like to be on a beach in Hawaii and high above the city of London.
During the Marriott Virtual Travel Experience, guests enter the Teleporter, where they will put on virtual reality headsets and headphones to be completely immersed in a virtual world. From there, they will visit a virtual version of a new Marriott Greatroom lobby, and then virtually travel to a black sand beach in Maui, Hawaii and to the top of a skyscraper in downtown London. While “traveling,” people will experience 4-D elements – the feeling of the warm sun on their skin, breeze in their hair, rumble of waves under foot and ocean spray in their face – to make the experience feel extremely lifelike.
Introduced globally late last year, the unique 4-D immersive and sensory travel experience is a result of a partnership between Marriott Hotels and Academy Award-winning content and experience studio, Framestore. The initiative and wider campaign reinforces the brand’s commitment to shape the future of travel through engaging and co-creating with the millennial travellers.
“Marriott Hotels’ Travel Brilliantly campaign is an empowering and creative platform that has captured the imagination of the next generation of travellers,” said Neal Jones, Chief Sales & Marketing Officer, Middle East & Africa at Marriott International. “Through a series of dynamic and innovative initiatives, such as the virtual reality travel experience Teleporter, the brand is embracing technologies that will shape the future of travel and encourage travellers to explore and discover the world.”
“As the first hospitality brand to embrace virtual reality, Marriott Hotels is providing travel enthusiasts in the Middle East with an opportunity to sample destinations and make informed decisions. It will particularly appeal to millennials, who are increasingly relying on smart devices and new technology while travelling,” added Jones.
Since the launch of Marriott Hotels’ transformational journey with its Travel Brilliantly campaign in June 2013 – Marriott Hotels has been engaging guests, experts and influencers to join with the brand in co-creating the future state of travel by asking “How can we make travel more brilliant?” The results are tangible with innovations including the brand’s new stylish, modern Greatroom lobbies, mobile check-in and checkout from anywhere, a mobile app for chatting between guests and property hosts and digital power sources to juice up devices at Marriott Hotels across the globe.
To experience first-hand the innovative initiatives under the Travel Brilliantly campaign including the Teleporter journey, visit the Marriott International stand from 4th May to 7th May 2015 at ATM.
Marriott Hotels will be present on stand # HC6750 based in the USA Pavilion at Sheikh Saeed Hall 2, Dubai World Trade Centre from 4th May to 7th May 2015
About Marriott Hotels - With 500 hotels and resorts in nearly 60 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom, Future of Meetings and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com.
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About Marriott International – Marriott International, Inc. (NASDAQ: MAR) is a leading global lodging company based in Bethesda, Maryland, USA, with more than 4,100 properties in 79 countries and territories and reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.