Max’s Restaurant Introduces Brand New Menu
New additions to the Filipino outlet’s culinary offering are sure to delight
16 February 2016: Max’s Restaurant, the family-friendly Filipino dining destination, has just announced the launch of a brand new menu!
Chef Richard Aguila has introduced some exciting new dishes to Max’s menu that are most sought after. While retaining the classics, these new dishes truly add to the “Taste of Home” that the brand is renowned for.
The new menu comes at a time when Max’s recently celebrated its 70th Anniversary, a celebration that spanned 120 restaurants across the Philippines, North America and The Middle East.
Max’s has also recently expanded in the UAE, opening two new restaurants in Al Ghurair Centre and Dragon Mart 2.
Max’s Restaurants are famous for their unique Filipino dishes, which combine sweet and savoury flavours. Max’s continually strives to showcase the brand’s heritage through its array of signature dishes as well as innovative new additions by new menu items and Chef’s Specials.
Chef Richard commented “We are thrilled to introduce this new menu to the region, keeping with our continual efforts to serve new and exciting dishes for our loyal customer base here in the UAE. I am confident the new additions will provide something to suit every taste as we continue to bring a real taste of home to the Filipino community here.”
New menu highlights include the mouthwatering Sinigang na Salmon, Bicol Express, Sizzling Gambas, Calamares, Tinapa Rice and the refreshing Calamansi Juice. Signature dishes include the legendary Max’s Fried Chicken, Beef Sisig, Sinigang na Tiyan ng Bangus, Kare Kare and a host of other classics.
Whether you are celebrating a special occasion, having a catch-up with friends or enjoying a family meal, be sure to head to Max’s Restaurant to try out the new menu additions, now available at all 6 locations in the UAE!
Al Ghurair Centre Ground Floor – 04/252 5289
Dragon Mart 1st Level, New Extension.
Al Ain: Zayed Bin Sultan Street (137th Street) – 03/7370789
Abu Dhabi: Level R-Corniche Apartments-Next to ADNIC-Khalifa Street –02/6281234
Dubai: Spinneys Building-Trade Centre Road-Karama – 04/3257797
Sharjah: Ground Floor- Sharjah City Centre, Main Entrance -06/5390098
About Max’s Restaurant:
Maximo Gimenez founded Max’s in 1945 in Quezon City, The Philippines. The café initially served chicken, steak and drinks. Soon, the locals heard about the delicious chicken - tender, juicy and crispy - and they came in numbers. Max's Restaurant was born.
Over the years, Max's Restaurant's popularity grew and became known as "The House That Fried Chicken Built" and a proud Filipino institution.
Today Max's Restaurant boasts of over 120 restaurants across the Philippines, America, Canada United Arab Emirates, Qatar and very soon, Kuwait.
Foodmark is the food and beverage division of the US$3.2 billion Landmark Group, one of the largest and most successful retailers in the MENA region with market leading positions and brands in apparel, furnishings, electronic and leisure.
Established in 2007, Foodmark operates a number of internationally franchised restaurants within the UAE, Kuwait and Qatar including Carluccio’s, Chi’Zen, Mango Tree and Max’s Restaurant. Foodmark launched has its own brand restaurant, Zafran in July 2010. Foodmark also has joint ventures with Ushna, The Meat Company, La Gaufrette and Bazerkan. The latest additions to the Foodmark portfolio include Max Burger, Jamba Juice, Greek Fresh, Pie Face, Balance Café and Nandos.
Foodmark’s vision is to be a market leader in the Middle East restaurants and hospitality market with dominant brands in the casual dining, fast casual and quick service categories. The group’s passion for genuine hospitality and creativity resulted into a continuous expansion of its exceptional concepts offering fantastic cuisines in contemporary and innovative settings to suit each diner’s distinct taste.