McDonald’s Arabia posts Nutrition labelling directly on Food Packaging, takes Market Lead
Company’s latest transparency initiative makes nutrition information even more accessible
· First Quick Service Restaurant in the region to put food labels in the hands of its customers
· New packaging now being rolled out across more than 360 restaurants in the GCC
Dubai, March 4, 2013: McDonald’s Arabia announced today that more than 360 of its restaurants in the GCC will carry nutrition labelling directly on food packaging, as part of the company’s commitment to promoting balanced lifestyles. McDonald’s is the first Quick Service Restaurant in the Middle East to provide this information directly on food packaging, putting food labels in the hands of its customers.
Already being rolled out across all restaurants in all GCC markets, nutrition information will be displayed on the majority of McDonald's food packaging on easy-to-read labels. The move is designed to make the information more accessible and visible, and to help customers make informed choices about the food they eat. Nutrition information has been available in McDonald’s restaurants and to its customers since 2002 on tray-mats and fliers, and is also posted on its website.
Yousif Abdulghani, Managing Director, McDonald’s Middle East and Africa, commented: “This is an exciting step for McDonald’s in the GCC, and we’re delighted to step in as the first Quick Service Restaurant in the region to proactively post nutrition information on its packaging.
“Telling our customers about our food is not something new for McDonald’s in the region. We have always been committed to helping consumers make informed choices about the food they eat, and this is just one of many ways we’re making our information more accessible to them. Put very simply - we're proud of the food we serve, and want customers to understand what goes into it.”
The labels on McDonald’s packaging include five key nutrition components, which are calories, proteins, total fat, carbohydrates, and sodium; additional nutrition components can be found on McDonald’s Arabia’s website. Packaging has been formatted in a clear and easy-to-read format to allow customers to understand the nutrition breakdown of the products they’re enjoying.
The majority of McDonald's packaging will include nutrition information. For example, packaging used in limited time promotions, and wrappers and containers used for multiple products will not feature product specific nutrition information due to logistical limitations. In these instances, customers will be directed to McDonald's Arabia website or to in-restaurant tray-mats and fliers for the nutrition information they need.
Nutrition information and McDonald’s Arabia
Nutrition information was first made available to customers in McDonald’s Arabia restaurants on tray-mats and informative fliers in 2002. In 2005, this information became available on the official McDonald’s Arabia website. Three years later, in 2008, McDonald’s updated the nutrition information on its food products. In 2012, the company introduced a nutrition calculator hosted on the website, allowing customers to calculate nutrition content for McDonald’s meals. The website was also further developed to function on smartphones through a customized mobile web interface, where information on nutrition, menu and store locations is made available.
In a growing digital world of smartphones, McDonald’s Arabia has now launched a mobile app that provides customers with on-the-go nutrition information. The Nutrition Information App is available for Apple iOS and will be available for Android formats in April this year.
Sharing nutrition information with customers is an initiative that has taken place in tandem with and complements changes and additions to McDonald’s menus region wide. All GCC restaurants will always accommodate and encourage individual requests to help customers tailor their food orders to personal health requirements. For example with McDonald’s Arabia’s ‘Made for You’ customers can choose to have their burgers without sauces.
In 2004, a range of fresh salads was introduced to McDonald’s menus in the region; all of its salads are served with the dressing on the side, allowing customers to use as little or as much as they would like. In 2011, McDonald’s introduced 100 per cent tropical and orange pulp juice to its menu. McDonald’s world famous Happy Meal™ features balanced choices for children; across all GCC markets these include juices, wholesome milk, and added fresh apple slices in 2012.
Transparency and the Open-Door Program
Since 2006, McDonald’s Arabia has been opening the doors of its kitchens to all customers interested in taking a closer look at the quality standards of staff, products and procedures. The Open Door Program is a chance for customers to learn about McDonald’s commitment to the high quality, safety and cleanliness measures that are implemented in food preparation. Anyone who is interested just needs to go to McDonaldsArabia.com to schedule a visit at a restaurant near them.
Halal and food trust
McDonald’s is committed to serving the very best, and does not compromise on food quality. All products served at all McDonald’s restaurants in the Middle East are Halal, inspected and approved by local authorities and Halal officers at the countries of export and customs officials at the port of entry. Meat used in McDonald’s restaurants can be traced back to a trusted supplier that shares its dedication to the highest quality standards. All McDonald’s suppliers are subject to third party audits. For more information on McDonald’s across the GCC region, visit: www.mcdonaldsarabia.com
McDonald’s is the world’s leading food service organisation serving 69 million people each day at more than 34,000 restaurants in 119 countries. McDonald’s products consist of high quality ingredients from the four essential food groups required for a well-balanced diet, including many essential vitamins, minerals and other nutrients. McDonald’s is committed to Quality, Service, Cleanliness and Value in every aspect of its operation. In the GCC, all McDonald’s restaurants are locally owned and operated by entrepreneurs. McDonald’s operates more than 360 restaurants in the GCC, and the first restaurant opened on 8th December 1993 in Riyadh, Saudi Arabia.