McDonald’s Earns Top 10 Spot on 2014 Brand Simplicity Index for the Middle East

December 7, 2014 – In recognition for its continued commitment to enhancing its customers’ experience, McDonald’s has earned a top 10 place on the 2014 Global Brand Simplicity Index for the Middle East. Published annually by the New York-based branding firm Siegel+Gale, this index evaluates the impact and power of simplicity on a brand’s customer loyalty.

Earning the sixth place on the index, McDonald’s is the only food and beverage brand listed in the top 10 rankings. This year’s index praised the iconic quick-service brand for its proliferation of branches, easy access, and its simple menu. McDonald’s was commended further for posting easy-to-read nutritional information on its packaging, so that customers can make informed food choices.

Commenting on this acknowledgment, Mr.Kamal Saleh Al Mana, Managing Director of Al Mana Restaurants & Food Co., said, commenting on this fiery new offer, said: “This is a proud moment for McDonald’s Qatar we are compelled to push ourselves even harder on our journey to make the McDonald’s experience simpler, easier, and more convenient. At McDonald’s, we constantly challenge ourselves to innovate and proactively meet our customers’ evolving needs. This is a key driver behind everything we do - through revitalizing our menu and making our restaurants more digitally enabled, to offering more convenience and value.”

The Global Brand Simplicity Index is the result of more than 500 brand ratings spanning 25 industries, based on an annual survey of more than 10,000 consumers in North America, Europe, Asia and the Middle East. Published annually since 2010, McDonald’s is only one of four brands to consistently maintain a top 10 position.

For more information about McDonald’s Arabia, please visit www.mcdonaldsarabia.com