McDonald's Qatar Concludes First Annual “Donate a Book” Campaign in Collaboration with ROFAQA
More than 4,000 books collected across 8 restaurant locations in Qatar
Doha, Qatar- August 9, 2015: McDonald’s Qatar recently completed their community driven initiative, ‘Donate a Book’ campaign, launched in collaboration with ROFAQA (a Qatar Charity initiative) during Ramadan. The noble initiative that came to end during Eid Al Fitr, saw McDonald’s team members and diners come together to collect books for the benefit of the less privileged within the community.
The book drive designed to encourage early childhood literacy, furthers McDonald Qatar’s commitment to support socially responsible initiatives that encourage education and development programs in Qatar.
More than 4,000 books were collected as part of the community service project from McDonald’s Qatar outlets located in Abu Hamour, Woqod (Al Rayyan), Airport, Al Sadd (Suhaim), Mesaieed, Barwa City, Lagoona Mall and Al Meera (Lagtaifiya). McDonald's Qatar AlMeera Branch Restaurant Manager, Mr. Victor Belarmino handed the books to Mr. Jassim Ibrahim Al Monsouri , Marketing and PR Manager ROFAQA, who will oversee distribution to organisations that back child development programs within Qatar.
Mr. Kamal Saleh Al Mana, Managing Director of Al Mana Restaurants & Food Co., owner and operator of McDonald’s restaurants in Qatar said, “The response to the campaign from the community has been overwhelming and we are thankful to each and every one of them for supporting this worthy cause. McDonald’s Qatar has always promoted the well-being of the entire community, and we take pride in not only being a location for great food but also a platform that brings the communities together for important causes.
“The campaign reflected the true essence of the holy month, providing customers an opportunity to share their warmth with the less fortunate and support their development for national progress and advancement. We would also like to thank the team at ROFAQA for all their efforts in making it a success and look forward to developing a long-lasting relationship with them.”